October 16, 2008

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Today's News

McCann steps down as global CEO of Starcom MediaVest Group

Ellen Keohane June 09, 2008

Renetta McCann announced today that she will immediately vacate her position as global CEO of Starcom MediaVest Group. Laura Desmond, who is CEO of SMG/The Americas, will assume McCann's title.
 

InfoGroup sets timeframe for SEC filing

Bryan Yurcan June 09, 2008

InfoGroup, formerly InfoUSA, said it would file overdue 10-K and 10-Q forms with the federal Securities and Exchange Commission by the end of July.
 

Waterfront Media acquires search firm Netramind

Ellen Keohane June 09, 2008

Waterfront Media, an online health company, has acquired search engine marketing firm Netramind. "[We are] continuing to invest in our capabilities around search engine optimization and Netramind was a great opportunity for us to do that," said Ben Wolin, CEO and co-founder of Waterfront Media.
 

BusinessWeek ends Chicago test

Lauren Bell June 09, 2008

BusinessWeek is shuttering its Chicago-focused monthly edition, citing a lack of "traction" in the local marketplace. The McGraw-Hill Cos.' publication launched its Chicago edition in November, with a controlled circulation of 60,000.
 

Images not always rendering in consumer inboxes: EEC

Dianna Dilworth June 09, 2008

Image blocking in e-mail servers is a common practice at the ISP level, including Microsoft's MSN Hotmail and Google's Gmail, but e-mail marketers are not totally optimized for this effort, according to a new study by the DMA's Email Experience Council (EEC).
 

Chavez supporters united in new-to-market list

June 09, 2008

Robertson Mailing List Company has introduced the Linda Chavez masterfile to the market. This list reaches a database of individuals who have contributed to the various political and nonprofit groups formed by conservative talk show host Linda Chavez.
 

In This Week's Print Edition

An insert for every occasion

David Ward June 09, 2008

Insert media can be a cost-effective way to promote across brands, David Ward reports.
 

Nielsen and Coca-Cola sign global contract

Mary Elizabeth Hurn June 09, 2008

Market research firm Nielsen has signed a global agree­ment with the Coca-Cola Com­pany, through which Nielsen will provide the beverage company with integrated services in more than 70 countries.
 

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Today's lists and databases

Military Mailing List

June 10, 2008

New List - Military Mailing List - Military Direct Inc. - Description: This file contains active duty and retired military personnel who have opted in for information, giveaways, or submitted applications for financing for electronics, computers, furniture, travel and personal loans up to $10,000. They were driven to apply via search engines, Web site advertising, e-mail campaigns and other incentives.
 

Macintosh Book Buyers from O'Reilly Media

June 10, 2008

New List - Macintosh Book Buyers from O'Reilly Media - Walter Karl - Description: This file contains techni­cally savvy individuals who immerse themselves in new software applications and computer gadgetry, but who are not professional programmers. The casual feel of O'Reilly's writing style makes it easy for these home and office computer users, digital media professionals, and do-it yourself technology hacks to under­stand and utilize a wide range of tools and technologies.
 

The Collagen Store

June 10, 2008

New List - The Collagen Store - Impulse Media - Description: This file contains buyers from The Collagen Store, which offers women an array of products to help them defy aging. Buyers of these products are looking to have healthy, youthful skin and always want to look and feel their best. The list is 71% female and, on average, prospects are more than 40 years of age.
 

Family Connections — Elderly Caregivers

June 10, 2008

New List - Family Connections — Elderly Caregivers - Datamatrix Lists - Description: This file contains senior caregivers who have large purchasing power to ensure that their elderly family members are receiving adequate care within the comfort of their home. Since their time is often consumed with their role as a caregiver, mail order and home delivery campaigns are the first places they look to make purchases. This grow­ing group takes its responsibility seriously and does everything it can to provide the highest quality care for their loved ones.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



Online Exclusive Feature

Mary Elizabeth Hurn discusses search marketing efforts for Vail Resorts' recently launched site, Snow.com, with executives from Vail Resorts and iCrossing. Click here to read. 

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