October 7, 2008

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Today's News

DM revenue falls in Q1 of '08

Bryan Yurcan June 09, 2008

Direct marketers, agen­cies and suppliers collectively experienced a revenue dip in the first quarter of 2008 following 18 consecutive quarters of positive results, according to the Direct Marketing Association's Quarterly Business Review (QBR) study.
 

Alliance launches analytics firm

Lauren Bell June 06, 2008

Alliance Data Loyalty Services has transformed its in-house analytics arm, Precima, into a full analytics firm of the same name. Precima allows retailers to segment and analyze data on shopping behavior to pinpoint their most profitable customers.
 

DHL deal with UPS faces scrutiny from APWU

Mary Elizabeth Hurn June 06, 2008

Deutsche Post World Net's plans to restructure its DHL US Express business, announced last week, have come under scrutiny from the American Postal Workers Union and other lawmakers.
 

USPS: Presort bundles must display addresses face up

Ellen Keohane June 06, 2008

The US Postal Service published revised mailing standards today in the Federal Register requiring mailers to place presort bundles on pallets with the addresses facing up. The revised standards go into effect on September 11.
 

Hoover's boosts database

Lauren Bell June 06, 2008

Hoover's Inc. has added 2 million names to its database of professional contacts and unveiled enhancements to its site. The business information company now boasts more than 34 million contacts from more than 26 million companies, and plans to add millions more on a quarterly basis throughout the year.
 

DM Days and Directo Day attendance highlight DM's evolution

June 09, 2008

We last ran a list of exhibitors and booth numbers for a major show in the October 15, 2007 issue, for DMA07. Attendees thanked us; non-attendees were largely quiet on the matter, apart from the three separate people who informed us that it was less useful without the companies' Web addresses.
 

MAG debuts ethnic consumer list

June 06, 2008

Marketing Advisory Group has introduced the Consumers by Ethnicity from Listopedia Consortium Mailing List to the market. The list reaches a database of consumers from a variety of cultural backgrounds.
 

In This Week's Print Edition

Wal-Mart backs Web tracking

Chantal Todé June 06, 2008

Yahoo has reached a new deal with Wal-Mart, under which the Yahoo's sales force will sell display advertising inventory on Wal-Mart's Web site. Yahoo will also work with Wal-Mart to lever­age insights gained from consumer shopping behavior to better target advertising to consumers.
 

Catalog opt-out programs spark debate

Ellen Keohane June 09, 2008

L.L. Bean and more than 200 other catalog merchants are using Catalog Choice as part of their overall strategy to respond to customers' mail preferences. With more consumers expressing concern about the amount of direct mail delivered to their mailboxes, the number of mail preference services has grown.
 

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Today's lists and databases

Health Product Buyers 'Bounce-Back'

June 09, 2008

New List - Health Product Buyers 'Bounce-Back' - JF Direct Marketing Inc. - Description: This file contains buyers have who responded to specific offers of personal care, natural supplements, beauty care aids and other health related products. Many have purchased these products within 30 to 45 days from re­ceiving a free health booklet. The original booklet was written for baby boomers; additional booklets have been published to attract consumers of all ages.
 

Distinguished GOP Donors

June 09, 2008

New List - Distinguished GOP Donors - Preferred Communications - Description: This file contains wealthy Republican donors. These mostly male contributors believe in the Republican Party and have donated generously in support of their conservative ideals. They are informed on the events and issues that face our nation today, such as family values, education, health care, national defense and government spending. Their loyalty and commitment to the Republi­can agenda and conservatism is shown through their exceptional donations. Test these names for conservative, Republican, charitable or publisher appeal. This list is generated through direct mail responses.
 

Power Donors Political Hotline

June 09, 2008

New List - Power Donors Political Hotline - Macromark - Description: This file contains active political contributors who have donated to the 2008 Presidential campaign within the past few months. These active donors have shown their dedication to their chosen political party by donating money ranging from $10 to more than $1,000. The Power Donors Political Hotline prospects have responded positively to a telemarketing call soliciting funds.
 

Donors to Liberal Causes

June 09, 2008

New List - Donors to Liberal Causes - Market Approach Consulting - Description: This file contains donors who support domestic issues including health care reform, education and funding to the arts. Average donation size is $50.
 

Classifieds




Web Business Analyst
Senior Retention Manager

 Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html

Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

 Several "HOT" positions that we are currently recruiting for:

 Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

 For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

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