Online Lead Generation, also referred to as Cost-Per-Lead (CPL) Advertising, has grown in recent years from virtually nothing to nearly $1.7 billion in 2007 alone.

Recently, Online Marketers have begun to shift their focus from the pure quantity of consumer leads generated by third parties to the overall quality of those leads.

Fortunately, predictive modeling and real-time scoring services exist today for lead buyers that can accurately measure the likelihood of a given lead converting into a paying customer.

In our free white paper, you'll learn how predictive scoring can separate good leads from bad ones and help lead buyers to:

• Make better decisions about selecting lead sources
• Explore lead pricing and contact center strategies that maximize the overall return on investment from CPL campaigns

In dealing with third parties that provide large numbers of low-cost leads, marketers need to be smarter than ever in managing both online advertising costs and operating costs in the lead-to-conversion process.

Download our free white paper to learn more.