October 16, 2008

News


Nature titles see growth from database initiative

Lauren Bell June 04, 2008

A new database initiative, combined with the growing popularity of green living, has helped Ogden Publications' Mother Earth News and Natural Home magazines post double-digit increases in revenue and sales.
 

Sephora renews Acxiom contract

Lauren Bell June 04, 2008

Sephora has added two years to its integrated digital marketing contract with Acxiom, marking an effort to grow the beauty retailer's loyalty program and improve its e-mail communications.
 

Jigsaw offers free data

Lauren Bell June 04, 2008

Jigsaw, a provider of business information and data services, has launched its Open Data Initiative, which allows free access to company information listed on www.jigsaw.com.
 

TransUnion offers free credit reports in wake of data suit

Lauren Bell June 03, 2008

As part of the preliminary settlement of a class-action lawsuit, credit data agency TransUnion is offering free credit monitoring to anyone who had a credit card, loan or credit account between January 1987 and May 28, 2008.
 

Transpromo takes off

Lauren Bell June 02, 2008

Variable data printing has helped make personalized promotional messages on transactional documents a popular, growing trend. Lauren Bell reports.
 

Column


Five rules for building relationships with customers

Arthur Middleton Hughes, VP, solutions architect, KnowledgeBase Marketing June 04, 2008

When acquiring customers, you want to find people who will buy from you and stay for a long time. In many cases, it is hard to make a profit from consumers who buy once and never again. In fact, many marketers don't consider a one-time buyer to be a customer at all — customers are those who have purchased from you two or more times.
 

DMNews' Essential Guide to Lists, Database Marketing & Data Services

The advantage of columnar databases for marketers

Chris Dunne, VP of market development, ChoicePoint Precision Mar­keting June 04, 2008

A well-designed, well-tuned relational database has long been essential to a good database marketing system. However, over the past few years a different type of database, a columnar database, has become a strong alternative to the typical row-based relational database. Columnar databases have the ability to improve performance and lower costs and are receiving increased attention among database marketers.
 

The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online

January 28, 2008

The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
 




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