A new database initiative, combined with the growing popularity of green living, has helped Ogden Publications' Mother Earth News and Natural Home magazines post double-digit increases in revenue and sales.
Sephora has added two years to its integrated digital marketing contract with Acxiom, marking an effort to grow the beauty retailer's loyalty program and improve its e-mail communications.
Jigsaw, a provider of business information and data services, has launched its Open Data Initiative, which allows free access to company information listed on www.jigsaw.com.
As part of the preliminary settlement of a class-action lawsuit, credit data agency TransUnion is offering free credit monitoring to anyone who had a credit card, loan or credit account between January 1987 and May 28, 2008.
Arthur Middleton Hughes, VP, solutions architect, KnowledgeBase Marketing June 04, 2008
When acquiring customers, you want to find people who will buy from you and stay for a long time. In many cases, it is hard to make a profit from consumers who buy once and never again. In fact, many marketers don't consider a one-time buyer to be a customer at all — customers are those who have purchased from you two or more times.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Chris Dunne, VP of market development, ChoicePoint Precision Marketing June 04, 2008
A well-designed, well-tuned relational database has long been essential to a good database marketing system. However, over the past few years a different type of database, a columnar database, has become a strong alternative to the typical row-based relational database. Columnar databases have the ability to improve performance and lower costs and are receiving increased attention among database marketers.
