October 1, 2008

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News

Mind Drivers, 3Com and MarketTools forge new e-mail partnerships

Dianna Dilworth June 03, 2008

Three new e-mail marketing partnerships have been forged in the past week. Mind Drivers, a business development organization for online businesses has selected StrongMail Systems Inc. to power e-mail for its social networking community YouChoose.net, a network of more than 250,000 members that discuss political issues and pop culture online.
 

Nielsen, ComScore offer mobile metrics

Lauren Bell, Dianna Dilworth June 02, 2008

Both Nielsen Co. and ComScore Inc. have expanded their measurement capabilities to the third screen — Nielsen with the launch of its Mobile @Plan and comScore with its $44.3 million acquisition of M:Metrics Inc.
 

Dollar Rent a Car partners with Responsys

Dianna Dilworth May 30, 2008

Dollar Thrifty Automotive Group Inc. has selected Responsys as its e-mail marketing service provider in a move to make its e-mail program more personalized. The Dollar Rent A Car and Thrifty Car Rental groups will use the new e-mail service to deliver transactional e-mails and marketing campaigns.
 

Spammers are going green

Dianna Dilworth May 28, 2008

Spammers have taken advantage of an e-mail marketing campaign that Central Bank, a Missouri-based bank, ran promoting green awareness, according to alerts from e-mail services firm MessageLabs.
 

DMNews' Essential Guide to E-mail Marketing

Viral marketing — optimize your marketing mix

Josh Perlstein, president, Response Media June 03, 2008

Viral marketing, if used properly, can be a highly effective and cost-efficient tool in your marketing mix. A viral idea or content has greater impact and more credibility when it comes from a friend, and by transferring the work of distribution to consumers themselves, costs are minimized, significantly improving your marketing ROI.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


Banes of deliverability: data source's role in e-mail bounces

Josh Aberant June 03, 2008

In my earlier article in the banes of deliverability series, we focused on ways to improve e-mail deliverability by avoiding customer complaints. But complaints aren't the only obstacle on the path to making sure that your message gets in front of its intended audience — the infamous e-mail bounce is another.
 

Lists and Databases


PCM- Diet & Fitness Email Database

June 04, 2008

E-mail - PCM- Diet & Fitness Email Database - Paradise Coast Media - Description: This file contains a compiled database of motivated online consumers who partake in diet and fitness activities. It is sourced from a network of permis­sion-based Web sites and is updated monthly. These prospects subscribers have specifically requested to receive promotions and offers on their specific areas of interest.
 



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