Wenner Media's Us Weekly has partnered with WeddingChannel.com for a promotional contest that offers readers the chance to win a celebrity-style wedding.
A new database initiative, combined with the growing popularity of green living, has helped Ogden Publications' Mother Earth News and Natural Home magazines post double-digit increases in revenue and sales.
With the launch of its MyTHR this week, The Hollywood Reporter has become the latest in a slew of magazines to solicit reader input as a way of building consumer engagement and brand loyalty.
Peter Stein, director of business development, CGSM June 02, 2008
Regional or local publications have become more prevalent, due to the decreasing cost of entry into the magazine business as well as the multiple options of free distribution available. In a marketplace flooded by these publications, circulators need to market smartly to make their products and offers stand out.
New List - Macintosh Book Buyers from O'Reilly Media - Walter Karl - Description: This file contains technically savvy individuals who immerse themselves in new software applications and computer gadgetry, but who are not professional programmers. The casual feel of O'Reilly's writing style makes it easy for these home and office computer users, digital media professionals, and do-it yourself technology hacks to understand and utilize a wide range of tools and technologies.
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