When the invitation to speak on behalf of SEMPO at the ADMAZ e-commerce conference in Prague arrived, my colleagues asked, "How big can the Czech market be?" I said, "I don't know, but I am about to find out." I am happy to report that while the market is certainly smaller than most countries, Prague is a burgeoning hub of technology and interactive marketing for a much larger region.
Microsoft's Live Search-enabled toolbar will be installed on all Hewlett-Packard (HP) consumer personal computers shipped in the United States and Canada starting in January 2009.
Google will start incorporating landing page load time as a factor in its quality score for AdWords in mid-June, the search giant said in a blog post this month. Google's quality score influences an ad's position on Google and the Google network. It is also used to calculate a keyword's minimum bid.
MoreVisibility, a search engine optimization and marketing firm, has launched its new, full-service affiliate marketing program. Cost-per-click marketing has become increasingly more competitive in terms of the bidding on keywords, said Danielle Leitch, EVP of MoreVisibility.
No company wants its reputation to be sullied by negative search results. So what are the best practices for brands to protect themselves? Four search experts share their tips.
Lee Odden, CEO, TopRank Online Marketing June 02, 2008
One of the few things to be counted on in search marketing is that there will be change. That change comes in many forms including search engine algorithms (albeit more gradual than large, singular events) and consumer search behavior, as well as the introduction of evolving search channels such as social search and the semantic Web.
The DMNews Essential Guide to Search Engine Marketing
Shaun Ryan, co-founder/CEO, SLI Systems June 02, 2008
Customers have high expectations in the online world, and retailers are learning that to be successful they need every advantage to differentiate themselves from their competitors.
