December 5, 2008

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Today's News

Nielsen, ComScore offer mobile metrics

Lauren Bell, Dianna Dilworth June 02, 2008

Both Nielsen Co. and ComScore Inc. have expanded their measurement capabilities to the third screen — Nielsen with the launch of its Mobile @Plan and comScore with its $44.3 million acquisition of M:Metrics Inc.
 

PRC approves Life Line Screening NSA

Ellen Keohane June 02, 2008

The Postal Regulatory Commission has recommended approval of a proposed negotiated service agreement (NSA) with Life Line Screening that would allow mobile health screening service providers to earn discounts for Standard Mail letter volumes that exceed specific volume thresholds.
 

Blackbaud to acquire Kintera

Chantal Todé May 30, 2008

Blackbaud Inc., a software provider for nonprofit organizations, will acquire Kintera Inc. for $46 million. Kintera offers a software-as-a-service solution to the nonprofit and government sectors used by organizations such as the American Lung Association, Big Brothers Big Sisters of America and Sesame Workshop to manage online fundraising events.
 

AARP hits the road

Lauren Bell May 30, 2008

On June 6, AARP The Magazine will launch its seventh annual Road Show — a touring series of events designed to engage core demographic groups with the AARP brand.
 

With mobile progress comes accountability

Eleanor Trickett June 02, 2008

While the growth and profile of mobile marketing con­tinues apace, its progression has been marked both by caution and uncertainty on the part of advertisers, and by periodic revolutions on the technical and infrastructure side.
 

RMI, DJ Associates to join under RMI name

Cara Wood May 30, 2008

List companies RMI Direct Marketing Inc. and DJ Associates announced on May 30 plans to join their two businesses as of June 2, citing synergy in customer focus and aligning of service strengths as a reason for the partnership.
 

In This Week's Print Edition

Booksellers invest in digital

Dianna Dilworth, Chantal Todé May 30, 2008

Borders and Barnes & Noble both launched new digital strategies last week as each tries to take on leading roles in the online bookselling sector. These developments come at a time when questions abound about what the future of book­selling will look like.
 

Mars, Agency.com Combo up

June 02, 2008

Mars has teamed up with Agency.com and NASCAR for a new interactive Web site that promotes its Combos snack food and car racing at the same time. To drive customers to the Combos Nation Web site, Mars is running the "Ultimate Mancation sweepstakes," which calls for consumers to visit the site and enter to win a trip to the Daytona 500 race next February.
 

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Today's lists and databases

Time Inc. Corporate Database

May 30, 2008

New Management - Time Inc. Corporate Database - RMI Direct Marketing - Description: This file is generated from buyers of Time Inc.'s 26 magazines, books and products including Cooking Light, Entertainment Weekly, Essence, InStyle, Martha Stewart Living, Money, People, Sports Illustrated, Time and Time Inc. Home Entertainment. Sample usage on the Time Inc. Corporate Database includes American Girl Catalog, Biotech Research, Forbes, US Golf Association, Na­tional Geographic Kids, Harry and David, Smithsonian, Mutual of Omaha and Blue Cross Blue Shield. It offers behavioral and purchase information, Equifax lifestyle and demographic data.
 

Carney Plastics Collectibles Case Buyers

May 30, 2008

New List - Carney Plastics Collectibles Case Buyers - Kroll Direct Marketing - Description: This file contains avid hobbyists who cherish their collections and proudly display their items in cases they purchase from Carney Plastics. The display cases are specifically made for different scales and types of diecast model cars and trucks. Carney also offers display cases for model trains, sports memorabilia, bobbleheads, Beanie Babies and dolls.
 

Freeyourgift.com Mailing List

May 30, 2008

New List - Freeyourgift.com Mailing List - 5-Star Lists Inc. - Description: This file contains active Internet explorers who visited Freeyourgift.com and who filled out a form for free gifts such as iPods, snow­boards, DVD players and metal detectors. The Web site offers promotions from sponsors and exclusive deals not offered anywhere else on the Internet. Visitors come to the site, choose a gift and provide their opinions on the products. The sponsors pay for the gifts. In order to qualify, the active gift seekers fill out a form with their name, address, gender and date of birth.
 

The Cute Kid Canadian

May 30, 2008

New List - The Cute Kid Canadian - The Catamount Group - Description: This file contains Canadian parents and family members who have entered their children into monthly photo contests. Contestants pay $19.95 to enter the contest.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


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