Effective up-selling and cross-selling are more important than ever and leading retailers are turning to product recommendation services to help drive sales in 2008.

Join ChoiceStream — the leading provider of personalized product recommendations — and special guest Carrie Johnson from Forrester Research for a free Webinar on how to make every consumer interaction a sales opportunity.

This Webinar will explore:

• How personalized product recommendations can be as effective as person-to-person interactions;
• How to get personalization right — and begin cross- and up-selling effectively and profitably;
• What tools and filters can do to help you control your 'automated' recommendation service;
• Key criteria to consider when choosing a recommendation service for your eBusiness.

Ms. Johnson will report on her market research findings, notably "eBusiness Sales Strategies: Room For Improvement." ChoiceStream will provide case studies that illustrate successful targeted recommendation techniques employed by its clients.

If your ultimate goal is to generate more revenue from e-commerce, this event is a must-attend. Register today for "Personalization — A Top Priority for Up-selling and Cross-selling on the Web" and you'll receive a complimentary copy of Forrester's recent research report, "eBusiness Sales Strategies: Room For Improvement," written by Carrie Johnson and Elizabeth David.

* 'Click Here for the Upsell' — Erick Schonfeld, Business 2.0 magazine, July 2007