October 8, 2008

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Today's News

Provide Commerce to acquire RedEnvelope

Chantal Todé May 29, 2008

Provide Commerce Inc., parent company of ProFlowers, has acquired the assets of online gift retailer RedEnvelope at a bankruptcy auction. Provide Commerce, which will assume ownership of RedEnvelope on June 23, operates an e-commerce marketplace for products direct from the supplier to the customer.
 

DHL US Express restructures, partners with UPS for airlift

Ellen Keohane May 29, 2008

Citing goals of reducing costs, providing better service and creating a platform for sustainability and growth, Deutsche Post World Net plans to extensively restructure its DHL US Express business.
 

Citysearch sued for click fraud

Ellen Keohane May 29, 2008

The Los Angeles-based law firm Kabateck Brown Kellner LLP has filed a suit in a California Superior Court against online local search and directory company Citysearch for alleged click fraud.
 

Manhattan Media spreads out

Lauren Bell May 29, 2008

Manhattan Media has added Latin American Media Management LLC (LAMM) to its growing list of acquisitions, closely following its early May purchase of 02138. LAMM — which includes business magazine Latin Trade and the Bravo Business Awards — will be spun off into Miami Media, a separate arm of Manhattan Media.
 

Dollar Rent a Car partners with Responsys

Dianna Dilworth May 30, 2008

Dollar Thrifty Automotive Group Inc. has selected Responsys as its e-mail marketing service provider in a move to make its e-mail program more personalized. The Dollar Rent A Car and Thrifty Car Rental groups will use the new e-mail service to deliver transactional e-mails and marketing campaigns.
 

Google's AdWord changes to go into effect by mid-June

Ellen Keohane May 29, 2008

Google will start incorporating landing page load time as a factor in its quality score for AdWords in mid-June, the search giant said in a blog post this month. Google's quality score influences an ad's position on Google and the Google network. It is also used to calculate a keyword's minimum bid.
 

Parenting rewards subscribers

Lauren Bell May 29, 2008

Bonnier Corp.'s Parenting Group, which publishes Parenting and Babytalk, has launched a subscriber rewards program in partnership with Affinity Solutions. Parenting Privileges, available exclusively to Parenting subscribers, allows readers to log in to a Web portal using their subscriber numbers.
 

Healthcare IT News and Healthcare Finance News subs available

May 29, 2008

The Information Refinery is now managing the Healthcare IT News and Healthcare Finance News postal files. Healthcare IT News, published by MedTech Publishing Company and in partnership with the Healthcare Information Management and Systems Society (HIMSS), is a news publication serving healthcare IT.
 

In This Week's Print Edition

Creative solutions from Courvoisier, Mobile Loaves & Fishes and Easton Sports

June 02, 2008

Magazine insert and pop-up shop a unique cocktail for Courvoisier; Mobile Loaves & Fishes gets boost from online fundraising; and online videos score a hit for Easton Sports.
 

Retailers aim low with price messaging

Dianna Dilworth May 26, 2008

As the economy gets tighter, discount retailers are finding that customers are more price-focused, and are targeting their marketing messages to address this issue through circulars, coupons and the Web.
 

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Today's lists and databases

Time Inc. Corporate Database

May 30, 2008

New Management - Time Inc. Corporate Database - RMI Direct Marketing - Description: This file is generated from buyers of Time Inc.'s 26 magazines, books and products including Cooking Light, Entertainment Weekly, Essence, InStyle, Martha Stewart Living, Money, People, Sports Illustrated, Time and Time Inc. Home Entertainment. Sample usage on the Time Inc. Corporate Database includes American Girl Catalog, Biotech Research, Forbes, US Golf Association, Na­tional Geographic Kids, Harry and David, Smithsonian, Mutual of Omaha and Blue Cross Blue Shield. It offers behavioral and purchase information, Equifax lifestyle and demographic data.
 

Carney Plastics Collectibles Case Buyers

May 30, 2008

New List - Carney Plastics Collectibles Case Buyers - Kroll Direct Marketing - Description: This file contains avid hobbyists who cherish their collections and proudly display their items in cases they purchase from Carney Plastics. The display cases are specifically made for different scales and types of diecast model cars and trucks. Carney also offers display cases for model trains, sports memorabilia, bobbleheads, Beanie Babies and dolls.
 

Freeyourgift.com Mailing List

May 30, 2008

New List - Freeyourgift.com Mailing List - 5-Star Lists Inc. - Description: This file contains active Internet explorers who visited Freeyourgift.com and who filled out a form for free gifts such as iPods, snow­boards, DVD players and metal detectors. The Web site offers promotions from sponsors and exclusive deals not offered anywhere else on the Internet. Visitors come to the site, choose a gift and provide their opinions on the products. The sponsors pay for the gifts. In order to qualify, the active gift seekers fill out a form with their name, address, gender and date of birth.
 

The Cute Kid Canadian

May 30, 2008

New List - The Cute Kid Canadian - The Catamount Group - Description: This file contains Canadian parents and family members who have entered their children into monthly photo contests. Contestants pay $19.95 to enter the contest.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



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