H&R Block is offering mobile phone banking to its Emerald Card cardholders in a move to improve customer relationships and boost loyalty. The mobile service is provided by Metavante Mobile Financial Services and powered by Monitise Americas LLC.
In an effort to provide improved insight on promotional history, Belardi/Ostroy is expanding its Co-Op Connection division to provide enhanced reporting and expanded strategic services. The division works with "a few dozen" clients — among them Williams Sonoma and Coldwater Creek — on planning and managing usage of co-operative databases for prospecting and house file modeling, according to Polly Wong, SVP of the strategic services group at Belardi/Ostroy.
Equifax Database Services and Loyalty Lab Inc. have partnered to offer expanded loyalty and database services to clients. The two companies will integrate Loyalty Lab's loyalty programs with Equifax's data and marketing services to create data-rich loyalty initiatives.
Data analysis and personalized recommendations in print and on the Web can generate more sales from your existing customers. According to a recent article on VentureBeat, an online venture capital news site, Amazon.com attributes 35% of its product sales to recommendations.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Kevin Hillstrom, president, MineThatData May 21, 2008
Might 2008 be the year that catalogers embrace online customer behavior? Our customers continue to shift behavior to the online channel. Each time a customer visits the Web site of a multichannel cataloger, the customer shares important facts that the cataloger records in a clickstream database.
