October 14, 2008

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Today's News

Chase Paymentech joint venture will split by year's end

Chantal Todé May 28, 2008

JPMorgan Chase and First Data have agreed to an early exit of their joint venture, Chase Paymentech Solutions. Instead of the 2010 expiration date on the current agreement, the two companies have agreed to split up the payments and merchant acquiring business by the end of 2008.
 

MoreVisibility launches affiliate marketing program

Ellen Keohane May 28, 2008

MoreVisibility, a search engine optimization and marketing firm, has launched its new, full-service affiliate marketing program. Cost-per-click marketing has become increasingly more competitive in terms of the bidding on keywords, said Danielle Leitch, EVP of MoreVisibility.
 

Chicago 2016 names Ogilvy Chicago digital AOR

Chantal Todé May 28, 2008

Chicago 2016, the exploratory committee seeking to host the 2016 Olympic Games in Chicago, has named Ogilvy Chicago as its digital agency of record. Ogilvy Chicago, which includes Ogilvy & Mather Advertising and OgilvyOne, will be a strategic partner in redeveloping Chicago 2016's digital presence.
 

Spammers are going green

Dianna Dilworth May 28, 2008

Spammers have taken advantage of an e-mail marketing campaign that Central Bank, a Missouri-based bank, ran promoting green awareness, according to alerts from e-mail services firm MessageLabs.
 

H&R Block banks on mobile for customer loyalty

Lauren Bell May 28, 2008

H&R Block is offering mobile phone banking to its Emerald Card cardholders in a move to improve customer relationships and boost loyalty. The mobile service is provided by Metavante Mobile Financial Services and powered by Monitise Americas LLC.
 

Family magazine blow-in

May 28, 2008

List Process Management has introduced the Family Magazine-Military Subscribers Blow-In Program to the market. Family Magazine contains articles on sports, entertainment, education, world news, current events, health and fitness, travel, investment and finance, food and cooking, home decor, pets and arts and crafts.
 

In This Week's Print Edition

Vacation frustration for marketers

Nathan Golia May 26, 2008

As a discretionary spending category, travel and tourism is strongly affected by a slowing economy. Nathan Golia reports on how marketers can woo customers.
 

Do widgets mean e-mail's demise?

Andy Lloyd, CEO, Fluid Inc. May 26, 2008

I'm often asked how gadgets and widgets compare to advertising banners. It's a good question, but may be more an indication that we all have much to learn about how this type of interactive marketing fits our existing paradigms.
 

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Today's lists and databases

Association for Educational Communications and Technology

May 29, 2008

New Management - Association for Educational Communications and Technology - Infocus - Description: This file contains mem­bers and book buyers who are primarily educators actively involved in the study, planning, application, and production of communications media for instruc­tion (computers, projectors, etc.) and a systematic approach to learning. Mem­bers work in schools, colleges, the armed forces, museums, libraries and hospitals.
 

Sporty's Catalog — Alexa Enhanced

May 29, 2008

New List - Sporty's Catalog — Alexa Enhanced - Names and Addresses - Description: This file contains buyers from the Preferred Living, Men's Col­lection, Tool Shop and Wright Brothers Collection catalogs. These affluent up­scale direct mail buyers have purchased merchandise such as products for around the house, sports and recreation, health and comfort, personal accesso­ries, lawn and garden care, home safety and security, outdoor leisure, automotive and marine, time-saving tools, products for game rooms and bars and a selection of aviation products.
 

Lean and Green Natural Energy Homeowners

May 29, 2008

New List - Lean and Green Natural Energy Homeowners - Lighthouse List - Description: This file contains Ameri­cans who are committed to restoring and preserving a green planet. These folks from all walks of life have the knowledge and insight to commit their consider­able intellectual and financial resources to making environmental change. They are prime prospects for offers includ­ing natural energy and energy saving products, hybrid automobiles, environ­mental fundraising and memberships, recycling programs, Democratic party fundraising, outdoor and adventure vaca­tions, continuing education, retirement funding, financial and credit card offers, investment and wildlife.
 

Donors

May 29, 2008

New List - Donors - Songs Of Love Foundation - Description: This file contains donors that have given their used or unwanted vehicle to the Songs Of Love Founda­tion, a 501(c)(3) IRS-recognized charity. These donors are usually in the market to purchase a new or updated vehicle.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



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