October 8, 2008

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News

Yahoo files lawsuit against alleged lottery spammers

Dianna Dilworth May 27, 2008

Yahoo Inc. has filed a lawsuit against an unknown group of individuals for allegedly sending unsolicited e-mail messages to Internet users claiming that recipients had won a lottery or a prize from Yahoo.
 

Goodmail taps Epsilon manager Jordan Cohen as senior director

Dianna Dilworth May 27, 2008

E-mail services firm Goodmail Systems has hired Jordan Cohen, former Epsilon manager, to fill the role of senior director of industry relations, as part of the e-mail firm's expansion.
 

Silverpop uses London office to expand internationally

Dianna Dilworth May 23, 2008

E-mail marketing firm Silverpop is expanding its business internationally into the European and Asian markets. The ESP's London office will be spearheading the global expansion under the guidance of Will Schnabel, who was recently appointed to vice president of international markets.
 

Return Path enters Australia with new partner

Dianna Dilworth May 22, 2008

E-mail services firm Return Path has a new partner in Australia. Eservices Communications Pty Ltd, an Australian digital communication services company, has integrated Return Path's e-mail authentication and deliverability tool Sender Score in a move to help its e-mail clients.
 

DMNews' Essential Guide to E-mail Marketing

Earn higher conversions using an A/B split

Michael Stebbin, CEO, MarketMotive May 27, 2008

Consider this situation: You run the marketing department for an e-commerce outdoor outfitter, and your team has decided on a subject line and special offer for your next campaign. The variable you're trying to settle is whether the main graphic should be a product photo or one of the company president announcing the offer.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


To outsource or not to outsource e-mail

Ryan Deutsch, director of strategic services, StrongMail Systems May 27, 2008

According to Jupiter Research, mastering an e-mail strategy is an e-mail marketer's top concern, which isn't surprising given that e-mail marketing has emerged as one of the most cost-effective and targeted ways to reach customers.
 

Lists and Databases


Center for Business Intelligence Email

May 28, 2008

E-mail - Center for Business Intelligence Email - MeritDirect - Description: This file contains executive decision makers who face strategic issues in domestic and international markets. The Center for Business Intelligence produces events serving senior executives in the pharmaceutical and biotech, water, finance, telecommunications, transpor­tation, infrastructure development and managed healthcare industries.
 



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