October 13, 2008

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Today's News

L.L. Bean severs ties with credit card issuer

Chantal Todé May 23, 2008

An L.L. Bean spokesperson has confirmed reports that the multichannel merchant will end its relationship with Bank of America, the company that issued the L.L. Bean Visa Card.
 

Digitas launches brand content platform

Ellen Keohane May 23, 2008

Digital marketing agency Digitas has launched The Third Act, a new brand content unit. The new unit, designed to assist clients with the creation and distribution of digital content, is headquartered in New York.
 

Belardi/Ostroy strengthens its co-op database service

Cara Wood May 23, 2008

In an effort to provide improved insight on promotional history, Belardi/Ostroy is expanding its Co-Op Connection division to provide enhanced reporting and expanded strategic services. The division works with "a few dozen" clients — among them Williams Sonoma and Coldwater Creek — on planning and managing usage of co-operative databases for prospecting and house file modeling, according to Polly Wong, SVP of the strategic services group at Belardi/Ostroy.
 

Silverpop uses London office to expand internationally

Dianna Dilworth May 23, 2008

E-mail marketing firm Silverpop is expanding its business internationally into the European and Asian markets. The ESP's London office will be spearheading the global expansion under the guidance of Will Schnabel, who was recently appointed to vice president of international markets.
 

DMEF creates John Flieder Fund

Chantal Todé May 23, 2008

The Direct Marketing Educational Foundation has created the John Flieder Fund in recognition of former DMEF board member John Flieder. Flieder was a co-founder of The Callahan Group in 1995, where AIG was one of his main clients.
 

Aggressive staff retention could be best investment in tough times

Eleanor Trickett May 26, 2008

The talent crunch in the direct marketing world is unfortunately afflicting companies of all shapes and sizes. While the effects of operating with an incomplete staff lineup are widespread, they can have a particularly detrimental effect on how the company is perceived from the outside. And with cus­tomer service as the first frontier of a company's reputation, getting it wrong can be fatal.
 

Healthcare lists available

May 23, 2008

PCS Mailing List Company has been appointed list manager for two new lists from Lippincott. The Lippincott Facts & Comparisons Pharmacist Buyers List consists of retail pharmacists who have purchased a subscription to Facts & Comparisons, the 60-year-old patient drug interaction information service now delivered by CD-ROM and over the Internet. It has a 29,370 universe.
 

In This Week's Print Edition

Microsoft starts rebate debate

Ellen Keohane May 23, 2008

Microsoft launched an ad-funded cash rebate pro­gram, called Live Search Cash­back, during Advance08, the company's advertising customer forum, on May 21. The development has sparked debate on whether the model would succeed in driving more customers to e-commerce sites and more searchers to the tech­nology giant's search engines, Live.com and MSN.com.
 

Vertis, American Color merger back on

Chantal Todé May 23, 2008

The proposed merger between Vertis Communications and American Color Graphics is back on. The two printers announced plans to merge last summer with the goal of being able to better address the advertising insert and pre-media services marketplace.
 

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Today's lists and databases

TelecomWeb.com Email

May 27, 2008

E-mail - TelecomWeb.com Email - Worldata - Description: This file contains C-level executives and managers at service providers, carriers, military and govern­ment, equipment manufacturers, content providers and enterprise end users who subscribe to print and electronic news­letters published by TelecomWeb.com.
 

Toddler Magazine

May 27, 2008

New List - Toddler Magazine - Walter Karl - Description: This file contains readers of Toddler magazine, a busy parents' guide to enjoying the demanding toddler years and beyond. Editorial coverage focuses on moms with children age one to six. Among readers, 98% are female, median age is 35, 84% are college educated and 84% are married.
 

Diet Solution Buyers

May 27, 2008

New List - Diet Solution Buyers - Impulse Media - Description: This file contains mostly women, interested in losing weight, who purchased the Diet Solution weight loss supplement by calling a toll-free phone number advertised on the radio. Most buyers are more than 40 years of age.
 

The Learning Annex Canadian Masterfile

May 27, 2008

New List - The Learning Annex Canadian Masterfile - Macromark - Description: This file contains indi­viduals looking to gain knowledge in real estate & wealth, entertainment, busi­ness, politics and romance. The Learning Annex's classes and workshops are avail­able throughout the US and Canada.
 

Classifieds




Web Business Analyst
Senior Retention Manager

 Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html

Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

 Several "HOT" positions that we are currently recruiting for:

 Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

 For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


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