Last week, I had a lesson in integrated marketing from a most unlikely source: classical musicians. Humbling moments such as these that remind me just how important it is to heed one's own advice when it comes to delivering on multiple touch points.
Microsoft launched an ad-funded cash rebate program, called Live Search Cashback, during Advance08, the company's advertising customer forum, on May 21. The development has sparked debate on whether the model would succeed in driving more customers to e-commerce sites and more searchers to the technology giant's search engines, Live.com and MSN.com.
Microsoft has upped its ante in the advertising space with a few new offerings. This week the software giant announced a new display ad network for mobile phones, new in-game advertising for video games and a plan to test advertising on the online site Zune Social and on the Zune music devices themselves.
After finding that many of its clients were using its automated long-tail keyword suggestions for their paid search efforts, search company HitTail launched a new service that lets users export the suggestions directly into a Google AdWords campaign this week.
Lindsay Blankenship, search marketing discipline lead, Central region, Avenue A/Razorfish May 23, 2008
If you have a search marketing time machine, you can go back to the days when Google sold banners on search results pages on a cost per thousand page impressions (CPM) basis in 1995. Then fast forward two years later when IdeaLab launched GoTo.com to sell action-based text only ads on a cost-per-click (CPC) model.
The DMNews Essential Guide to Search Engine Marketing
As the video Web rapidly emerges as the largest video-distribution platform in history, it is imperative that search engines can find your videos as easily as they can find your other Web content.
