September 2, 2008

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Today's News

Macy's expands consumer electronics kiosks program

Chantal Todé May 22, 2008

Macy's will roll out kiosks selling consumer electronics to 400 stores after a two-year pilot program. The e-Spot automated kiosks have touchscreen technology, provide extensive product information and allow customers to make purchases by swiping a major credit card or Macy's gift card.
 

Vespa gets smart sweepstakes

Cara Wood May 22, 2008

Italian scooter brand Vespa, property of Piaggio Group Americas, is speeding along on a multichannel, co-promotional campaign that leverages the Vespa's LX 150's appearance in the Warner Brothers feature film "Get Smart."
 

Equifax, Loyalty Lab team up

Lauren Bell May 22, 2008

Equifax Database Services and Loyalty Lab Inc. have partnered to offer expanded loyalty and database services to clients. The two companies will integrate Loyalty Lab's loyalty programs with Equifax's data and marketing services to create data-rich loyalty initiatives.
 

Return Path enters Australia with new partner

Dianna Dilworth May 22, 2008

E-mail services firm Return Path has a new partner in Australia. Eservices Communications Pty Ltd, an Australian digital communication services company, has integrated Return Path's e-mail authentication and deliverability tool Sender Score in a move to help its e-mail clients.
 

Maptech Map and GPS Buyers list from Q4

May 22, 2008

Q4 Direct Marketing Strategies has introduced the Maptech Map and GPS Buyers list to the market. Mapping software, GPS navigation systems, quality mapping data, printed maps and charts are all part of the Maptech family of products that have been essential tools for professionals, boaters and outdoor enthusiasts for years.
 

In This Week's Print Edition

Creative solutions from Lily of France, AltaOne Federal Credit Union and TimberTech

May 19, 2008

Lily of France campaign helps double online sales; integrated campaign makes community curious about AltaOne Federal Credit Union; and targeted effort fences in leads for TimberTech.
 

Open ID seeks to balance convenience and privacy

Sara Holoubek May 19, 2008

As the number of Web sites offering per­sonalization grows, so does the number of logins and passwords for users to remem­ber. As a result, many Web users are now experiencing "login fatigue," either forget­ting their usernames and passwords or refusing to revisit a Web site with a unique login. The inability to solve this problem hinders online marketers.
 

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Today's lists and databases

A+ Bridal

May 22, 2008

New List - A+ Bridal - A Plus Media Group Inc. - Description: This file contains women who have requested a catalog featuring wedding invitations and personalized accessories for the upcoming event, including goblet sets, table top items and reception decorations. These mail-responsive brides and grooms are reachable three to 18 months prior to their wedding dates, when they are ready to plan the wedding, receptions, honey­moon, new home and décor and special wardrobe. Average age of prospects is 20-35.
 

Vacation & Travel Crowd

May 23, 2008

New Selects - Vacation & Travel Crowd - Profile America List Company Inc. - Description: This file contains high income, trendy singles and families. These prospects like to be seen in the right places, tend to purchase luxury cars and top designer clothing and enjoy buying upscale magazines and electronic products and equipment.
 

Second Chance Auto Loans

May 23, 2008

New List - Second Chance Auto Loans - Market Approach Consulting - Description: This file contains respond­ers and buyers who have been turned down for an auto loan from conventional sources. These individuals have respond­ed to an auto loan offer and a chance to rebuild their credit through a private company which allows the purchase of new and used cars.
 

PCUniverse.com — Computer and Software Buyers

May 23, 2008

New List - PCUniverse.com — Computer and Software Buyers - Lighthouse List - Description: This file contains buyers of technology products on the Inter­net. PCUniverse.com offers more than 250,000 computer hardware, software and peripheral products from more than 700 brands and manufacturers. Lighthouse List recommends usage for computers and software products, busi­ness services, catalogs, music and DVD offers and video games.
 

Florida's Marriage Protection Amendment

May 23, 2008

New List - Florida's Marriage Protection Amendment - Robertson Mailing List Co. - Description: This file contains Florid­ians who responded to a telemarketing appeal, agreed to a petition for Florida's Marriage Protection Amendment being sent to them, completed the petition and returned it.
 

Classifieds


Modern State of the Art Fulfillment Center
 
Tilt tray conveyor & racking system
230,00 sf with 150-car parking
Generous loading - discounted rental rate


800-579-2372
www.cbre.com/69clendening


Account Coordinator


Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred.

Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email.

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.

THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



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