Teradata Corp. has deployed some of its data warehousing and analytics offerings for American Eagle Outfitters and Japan's Nishi-Nippon Railroad. American Eagle, a clothing retailer that operates more than 900 stores in North America, is implementing Teradata CRM in a move to create personalized, real-time dialogues with customers.
NextAction, a provider of cooperative data services, has launched NextOp Mailfile Optimization, in a move to help multichannel retailers better identify key prospects. NextOp leverages NextAction's SKU-level database and proprietary analytics engine to identify and suppress unprofitable prospects.
List and database giant InfoUSA has received a warning from the NASDAQ stock market, stating that the company's common stock is subject to delisting because it has not yet filed its Form 10-Q for the period ending March 31.
Chrysler Corp. is integrating top executives into its CRM strategy with a new customer-calling program that kicks off next week. The "Customer First Call Campaign," spearheaded by Chrysler chairman and CEO Bob Nardelli, asks Chrysler's 300 top executives to make customer service calls to people who have purchased a Chrysler, Jeep or Dodge vehicle in the last 60 days.
Lisa Berman-Calitri, director of new business, CGSM May 21, 2008
Last month I started training for my annual 170-mile bicycle ride along the beautiful Jersey Shore. Riding on an indoor "trainer" is not the most exciting thing to do, but it's necessary when preparing for a long ride. Well, it's the same story with customer data.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Kevin Hillstrom, president, MineThatData May 21, 2008
Might 2008 be the year that catalogers embrace online customer behavior? Our customers continue to shift behavior to the online channel. Each time a customer visits the Web site of a multichannel cataloger, the customer shares important facts that the cataloger records in a clickstream database.
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