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Bringing Technical and Creative Together.
Success is Based on Teamwork!
Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture. provides a comprehensive view of what's working in Web marketing - from the technical design of the site — through creative and SEM content development — to analytics and measurement. This course offers clear direction for both the marketer and the programmer, and presents the time-tested action steps each can take to boost website ROI.
This seminar breaks down the walls between the creative and technical sides of website development, and gets them working together for dramatic results.
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Why You Should Attend: |
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This is a multichannel approach to website marketing that shows how every element of direct marketing works to build and run a site that delivers results.
- Make technical and creative development work hand-in-hand
for SEO
- Develop an understanding of why things work in web marketing
- Stop being intimidated by web analytics
- Increase "free" traffic and decrease "paid" traffic
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This is the one event your entire team can attend together — to learn as a group how to integrate all
your skill sets to focus purely on optimizing search engine and web marketing.
- The Basics of Optimization
- SEO Best Practices
- Optimization Beyond Keywords
- Integrating Keyword Concepts Into Website Architecture
- Blogs and SEO
...and so much more.
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Your instructor, Matt Bailey is president and founder of SiteLogic; an Internet marketing training and consulting company.
View his blog at www.sitelogicmarketing.com/blog. Matt built Web marketing departments at two agencies. He has been teaching Web marketing to businesses since 1998, and has consulted with some of the biggest brands in the world. |
PRAISE From Past Attendee:
"No one should be allowed to have anything to do with your website until they have taken this class.
Period. New recruits need to learn this. Old practitioners need to relearn this. I thoroughly enjoyed
the seminar both in content and approach (and sense of humor). I've already passed it along as
a must-attend to several people within my company. It was a very informative seminar...well worth
the money."
Theodore Lavoie, Senior Manager, Customer Analytics
Dow Jones & Company
*Special seminar discount, receive $250 off the registration rate. Please use discount code DMNews when you register at www.dmawebmarketing.org. Discount cannot be applied with any other discounts and is valid for the June 17-18, 2008 date only. For more information, please call DMA Customer Service at 212.790.1500.
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The Power of Direct
Relevance. Responsibility. Results.
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