December 5, 2008

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Today's News

Microsoft expands ad offerings and offers cash back in search

Dianna Dilworth May 22, 2008

Microsoft has upped its ante in the advertising space with a few new offerings. This week the software giant announced a new display ad network for mobile phones, new in-game advertising for video games and a plan to test advertising on the online site Zune Social and on the Zune music devices themselves.
 

USPS seeking feedback on new mail markings for Parcel Select

Ellen Keohane May 21, 2008

The USPS is seeking comments on its proposal for new marking requirements for Parcel Select mail, according to a Federal Register notice published today. Feedback is due to the USPS by June 20.
 

Talbots says Q1 losses are part of ongoing transition

Cara Wood May 21, 2008

The Talbots Inc. today announced a year-over-year net income loss of $3.6 million for the first quarter. During the 13-week period ended May 3, the company suffered a net loss of $5.9 million in relation to the operations of Talbots Kids, Mens and UK non-core businesses.
 

USPS direct mail site to focus on small businesses

Ellen Keohane May 21, 2008

The US Postal Service plans to redesign its direct mail Web site to make it more relevant to small business owners. According to research by ComScore, 84% of the visitors to the direct mail site are businesses, and 59% of those visitors are small businesses with 10 or fewer employees, said Carlton Shufflebarger, manager of direct mail for the USPS, at a workshop at the National Postal Forum in Anaheim, CA, today.
 

HitTail aims to ease long-tail CPC bidding

Cara Wood May 21, 2008

After finding that many of its clients were using its automated long-tail keyword suggestions for their paid search efforts, search company HitTail launched a new service that lets users export the suggestions directly into a Google AdWords campaign this week.
 

Budget Travel looks to user content

Lauren Bell May 21, 2008

In an effort to further engage readers, Budget Travel Magazine has launched social media features on its Web site. Readers can now use the KickApps-powered platform to keep and share an online travel profile and journal, travel tips and post photos and videos.
 

Millionaires in Training list available

May 21, 2008

American Name Services has introduced the MIT Financial - Millionaires in Training list to the market. The individuals in this file have attended the nation's leading financial education seminars focusing on getting their financial houses in order.
 

In This Week's Print Edition

Spotlight Conversation: Reaching the inattentive

Lauren Bell May 19, 2008

B Direct's MacAron reflects on the changing customer.
 

A swan song looms for music continuity

Chantal Todé May 19, 2008

In March, media giant Bertelsmann said it would run out its BMG Music Service continuity club and shut down the business by 2010. The announce­ment was part of the bigger news that Bertelsmann will try to sell its US Direct Group division, a year after acquiring Bookspan.
 

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Today's lists and databases

American Diabetes Association Cookbook Buyers File

May 22, 2008

New Management - American Diabetes Association Cookbook Buyers File - PCS Mailing List Company - Description: This file contains buyers of nutrition, meal planning, and weight con­trol cookbooks. This group of prospects is interested in preparing balanced meals to meet the special needs of diabetics for maintaining blood glucose levels.
 

Residential Real Estate Investors

May 22, 2008

New List - Residential Real Estate Investors - Dunhill International List Co. - Description: This file contains owners of residential real estate. These prospects represent investors who own investment property and live elsewhere.
 

The Tog Shop

May 22, 2008

New List - The Tog Shop - Millard Group - Description: This file contains women who are upscale, stylish and mature and love to shop by mail. The Tog Shop pro­vides customers with a classic selection of apparel including active wear, casual wear, travel wear, career wear, sleep­wear, shoes, accessories and its popular lightweight terry fashions. The average consumer is age 60, married, and a homeowner with median home value about $175,000.
 

A+ Bridal

May 22, 2008

New List - A+ Bridal - A Plus Media Group Inc. - Description: This file contains women who have requested a catalog featuring wedding invitations and personalized accessories for the upcoming event, including goblet sets, table top items and reception decorations. These mail-responsive brides and grooms are reachable three to 18 months prior to their wedding dates, when they are ready to plan the wedding, receptions, honey­moon, new home and décor and special wardrobe. Average age of prospects is 20-35.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


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