October 15, 2008

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News

Consumer control, concern over spam headline new Habeas report

Dianna Dilworth May 21, 2008

Despite growth in various Web 2.0 channels, consumers still prefer e-mail as a primary method of communications, according to a new study by Habeas.
 

Spam law affects affiliates

Dianna Dilworth May 16, 2008

The Federal Trade Com­mission's new rule provisions for the CAN-SPAM Act largely place the onus on e-mail marketers and their affili­ates to take responsibility for clean e-mail lists and clear communica­tion among marketing partners.
 

Goodmail hires Peter Horan as CEO

Dianna Dilworth May 15, 2008

Goodmail Systems has hired Peter Horan, former IAC Media and Advertising CEO, as its new CEO. Horan comes to Goodmail from IAC Media and Advertising, where he oversaw advertising and commerce for clients including Evite, Pronto, IAC Mobile and Ask Sponsored Listings.
 

No space for spam

May 19, 2008

MySpace has claimed $230 million in damages — the largest anti-spam judgment ever — from Sanford Wallace and Walter Rines for allegedly stealing passwords through "phishing" scams on the social networking site.
 

DMNews' Essential Guide to E-mail Marketing

Mona Lisa's eyes

Anne Alden, creative director, Merkle Inc. May 20, 2008

How does the Mona Lisa draw people in? Is it her eyes? That elusive smile? Or could it be the overall effect of the entire painting? If you only saw Mona Lisa's eyes, would you want to see more? These are the questions you should be asking yourself when designing and writing an e-mail.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


Pump up your list

Erik Gabrielson, eMarketing strategist, Premiere Global Services May 20, 2008

Every visitor to your site is an opportunity to pump up your list. You spend a lot of time and money driving traffic, so wouldn't it be nice to get a little something extra from visitors — like e-mail addresses sprinkled with some consumer data? An organic list building strategy is crucial to making this happen.
 

Lists and Databases


Government Employee Buyers — Email

May 21, 2008

E-mail - Government Employee Buyers — Email - MeritDirect - Description: This file contains govern­ment employees. More than half of these buyers utilize a Smart Pay Purchase Card or the GSA Advantage Web Site to make work-related purchases. InteliMap tracks several years worth of transactions for each buyer, to ensure these buyers' purchasing authority.
 



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