October 7, 2008

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Today's News

Netflix releases its first direct-from-TV device

Cara Wood May 20, 2008

Online Movie rental provider Netflix has taken another step in the move to replace DVDs by mail with digital dis­tribution, with the release of The Netflix Player by Roku, a device allowing sub­scribers to instantly stream a growing library of movies and TV episodes from Netflix directly to the TV.
 

UMarketing buys Tenthirty

Cara Wood May 20, 2008

Multichannel marketing services provider UMarketing has purchased Chicago-based creative agency Tenthirty. The shop brings with it four financial service clients: AllState, First National Bank of Omaha, Visa and Wells Fargo.
 

Consumer control, concern over spam headline new Habeas report

Dianna Dilworth May 21, 2008

Despite growth in various Web 2.0 channels, consumers still prefer e-mail as a primary method of communications, according to a new study by Habeas.
 

WE TV launches "Bridezilla Me" campaign

Mary Elizabeth Hurn May 20, 2008

In order to promote season five of its show Bridezillas, WE TV, a property of Women's Entertainment, LLC has partnered with Oddcast and Media Storm to launch its "Bridezilla me" campaign. Using Oddcast's video personalization application, users can upload a picture of themselves and place their image onto the face of a bride in one of five videos.
 

NextAction offers new file optimization system

Lauren Bell May 20, 2008

NextAction, a provider of cooperative data services, has launched NextOp Mailfile Optimization, in a move to help multichannel retailers better identify key prospects. NextOp leverages NextAction's SKU-level database and proprietary analytics engine to identify and suppress unprofitable prospects.
 

New York Mag parlays parties into youth readership

Lauren Bell May 20, 2008

New York magazine kicks off its second annual subscription-driving events series on Wednesday, May 21, with an "Indie Rock Trivia" night. The New York by New York series, which features up and coming bands and activities ranging from trivia to barbecues, is part of the lifestyle magazine's ongoing effort to engage younger readers.
 

Political donors list available

May 20, 2008

Impulse Media has introduced the LDM Political Donors Database list to the market. The political donors on this list have donated a minimum of $250.
 

In This Week's Print Edition

Driving awareness

David Ward May 19, 2008

To get more customers into car showrooms, auto marketers have increased their focus on DM channels. David Ward explores this revved-up trend.
 

Try inserts to track down teens/kids

May 19, 2008

You might not immediately think of insert media as a youth marketing option - but experts say it can be a successful tactic if done right. Four experts offer some program possibilities.
 

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Today's lists and databases

Wedding Anniversaries 365

May 21, 2008

New List - Wedding Anniversaries 365 - ListSolutions - Description: This file contains married couples. Each of these men and women will be seeking the perfect anniversary gift to surprise the love of their life. Compiled from marriage certificates filed with municipal courthouses across the US, this file is continually updating against divorced, deceased and NCOA lists to provide the most up-to-date file of married couples available.
 

Home Arts Cooking and Gardening Package Insert Program

May 21, 2008

Inserts - Home Arts Cooking and Gardening Package Insert Program - RMI Direct Marketing - Description: Inserts will reach members of the North American Affinity Clubs Cre­ative Home Art, Cooking Club of America and National Home Gardening Club. Most members are family oriented, more than 45 years of age and have an average household income of $58,000. Nearly 70% are married or college educated.
 

Paid Marketing Panel Home Business Opportunity Seekers

May 21, 2008

New Management - Paid Marketing Panel Home Business Opportunity Seekers - Infocore - Description: This file contains respon­dents who are making money from home by visiting the same Web site for 90 days straight in order to earn cash prizes. To get the prizes, they fill out a variety of surveys on a daily basis.
 

Government Employee Buyers — Email

May 21, 2008

E-mail - Government Employee Buyers — Email - MeritDirect - Description: This file contains govern­ment employees. More than half of these buyers utilize a Smart Pay Purchase Card or the GSA Advantage Web Site to make work-related purchases. InteliMap tracks several years worth of transactions for each buyer, to ensure these buyers' purchasing authority.
 

Classifieds




Web Business Analyst
Senior Retention Manager

 Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html

Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

 Several "HOT" positions that we are currently recruiting for:

 Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

 For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


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