One of the biggest problems that email marketers face is how to plan their delivery schedule. Listrak has put together the following information detailing what you can do to determine your optimal frequency using relevancy tactics, such as metrics and analytics, as well as advanced features like dynamic profiling and dynamic content. Following these procedures will take the guess work out of your delivery schedule and will make it easier for you to plan future campaigns as you will know how often to send emails to your lists as well as the best time to send them. It will also increase the satisfaction and loyalty of your subscribers, which, in turn, will diminish the number of complaints against you so your reputation remains intact.