ESPN is re-branding recent acquisition Rise magazine for a September re-launch. The high school sports magazine, which ESPN acquired alongside sister publications Girl, Gridiron and Hardwood in December 2007, will relaunch as ESPN RISE, with added content and editorial sections from ESPN's staff.
Shape magazine has tapped Brand Sense Partners for business development projects that are expected to grow brand-name recognition and revenue for the health and fitness title.
Marketing software company SmartFocus Group has purchased Astech Intermedia, a marketing systems provider serving the news media, in a move expected to boost the marketing capabilities of the companies' newspaper clients.
BBC Worldwide is launching its BBC Knowledge Magazine in the US with a 1.3 million-piece direct mail push. Marketing efforts for the science and history magazine will kick off in late June, and the magazine will hit newsstands in August.
Manhattan Media has purchased a Harvard alumni magazine 02138 from Atlantic Media and plans to extend the brand to include a social networking site and alumni networking events.
There are many direct marketing strategies and tactics that can be used to help magazines increase circulation. Four experts share what has worked and what hasn't worked.
New List - W-Style Women's Database - Lighthouse List - Description: This file contains female buyers with a variety of interests. When they shop, they are often purchasing for both the office and home, and they are often purchasing with credit cards.
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