Last week, the Pew Internet & American Life Project released an update to "The Internet and Consumer Choice" report noting online research and purchase patterns for music, cell phones and real estate. The key finding was somewhat disturbing for the online marketer.
Often coming in fourth among US search engines, AOL is bolstering its content advertising channels, particularly around social media. The company has announced the recent launch of a new parenting destination called ParentDish.com.
Yahoo and the WPP Group have announced a multiyear strategic partnerÂship, designed to give group agencies WPP Digital, GroupM and 24/7 Real Media the ability to more efficiently buy digital display advertising across the Internet.
Aegis Group plc has acquired German search engine marketing agency Rmsarcar.com for an undisclosed amount. The marketing communications group made the announcement May 13.
Honda and Nissan have each launched new integrated advertising campaigns in the past week to promote new vehicles. The campaign for the new Honda Pilot 2009, developed with AOR RPA, begins today.
Richard Banfield, CEO, Fresh Tilled Soil May 19, 2008
A 7/10 Google PageRank is generally reserved for major media companies, Fortune 500 companies and A-list bloggers. So how does a small company achieve a high PageRank? The answer is holistic search engine optimization.
The DMNews Essential Guide to Search Engine Marketing
Loren McDonald, CMO, J.L. Halsey Corp. May 19, 2008
Content is still king. Optimize your online content and you are bound to see a significant increase in traffic and conversions as a result of improved organic search rankings. And if you're a b-to-b company or invested in building a brand, a simple but often overlooked way to increase your keyword rankings is to optimize the content of your e-mail newsletter.
