October 1, 2008

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News

Google and Yahoo aim to increase online security

Dianna Dilworth May 13, 2008

Google and Yahoo are investing in online security with new malware product offerings for consumers and businesses. Google Web Security for Enterprise is a malware protection and URL filtering product with policy enforcement and reporting.
 

Constant Contact sees 78% customer increase in Q1 2008

Dianna Dilworth May 13, 2008

Constant Contact reported total revenue of $18.2 million for the quarter that ended March 31, an increase of 87% compared to $9.7 million for the comparable period in 2007. The e-mail marketing firm would not comment on what this growth will mean for its future business.
 

FTC updates CAN-SPAM

Dianna Dilworth May 12, 2008

The Federal Trade Commission has approved four new rule provisions for the CAN-SPAM Act in a move to clarify the Act's requirements.
 

Responsys partners with Bazaarvoice

Dianna Dilworth May 08, 2008

E-mail marketing firm Responsys has joined social marketing services firm Bazaarvoice's Radius program. As a member of this program, Responsys will offer e-mail and social marketing tools including Bazaarvoice's Ratings & Reviews and Ask & Answer applications.
 

DMNews' Essential Guide to E-mail Marketing

The how and why of integrating e-mail across channels

Michael Gorman, SVP, search and acquisition, Acxiom Digital May 13, 2008

More marketers than ever are mastering the challenges of optimizing campaigns in each online channel, from search to Web sites to e-mail. So now they're beginning to ask why they can't coordinate and optimize campaigns across multiple channels, on and offline?
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


E-mail and social media

Nicholas Einstein, director of strategic and analytical services, Datran Media May 13, 2008

Sophisticated e-mail marketers are increasingly realizing that the inbox experience is morphing into the social networking space — some customer segments are relying less on e-mail and more on Facebook, Bebo, MySpace and others. Managing the shift and adapting to this new paradigm will be a priority for marketers in 2008, especially for those who target younger demographics.
 

Lists and Databases


AAA — eMed Advantage — Physicians at Home Email Addresses

May 14, 2008

E-mail - AAA — eMed Advantage — Physicians at Home Email Addresses - Hugo Dunhill Mailing Lists - Description: This file contains active practicing physicians at their home e-mail addresses. These permission-based e-mail addresses allow physician recruiters, medical marketers, and direct marketers to reach doctors when they are free from their practice and can respond to their offers.
 



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