Despite the hassles associated with air travel, I must admit that there is one part I do relish: disconnecting from all things digital while in flight. Where I once wore my 24/7 accessibility like a Girl Scout badge, I now long for the few hours where I am both unreachable and unable to reach out.
UK-based search marketing agency Greenlight has released Quant, its pay-per-click advertising tool in the US. According to the agency, Quant uses predictive model algorithms to help marketers better forecast the success of their paid search campaigns.
Yellowbook, a publisher of print and online yellow pages directories, launched a new campaign called "Say Yellow to the Future", which includes a new logo and name change. "What this campaign does is really tries to position Yellowbook as a company that is actively thinking about the future — that's going to be taking care of the needs of users and advertisers in the future in the digital age," said Gordon Henry, CMO for Yellowbook.
During its more than 30-year run, Saturday Night Live has made the parody commercial a staple of its repertoire. One such commercial was the Bad Idea Jeans sketch. About once every two weeks, someone shares with me a situation which makes me quote a line from this faux commercial.
The DMNews Essential Guide to Search Engine Marketing
Bryan Brickley, general manager, Searchfeed.com May 12, 2008
The growth of user-generated content is changing the way brands interact and engage with customers. Successful communications in today's Web 2.0 world are increasingly based on establishing and maintaining a two-way dialog. Building UGC elements into an online strategy is only one piece of the jigsaw, however. The key is to drive people to those pages to kickstart the dialog.
