New survey data released by Retail Systems Research (RSR) and Manhattan Associates Inc. show that a majority of retailers have not made plans to cope with consumer spending inspired by the economic stimulus plan — a move that could affect CRM strategies and customer loyalty.
Online customer experience management company Tealeaf has released Tealeaf CxResults and updated its core Datastore and CxConnect tools. It has also formed a best practices partner network called ViaTealeaf.
SAP has extended its partnership with Research In Motion (RIM) to make the full SAP CRM program available on BlackBerry. The platform integrates SAP CRM with BlackBerry applications such as e-mail, address book and calendar.
While potential partnerships with American Airlines and Continental Airlines are still reportedly under discussion for the airline, British Airways announced a different deal earlier this week. It awarded LinkShare and TradeDoubler management of its worldwide affiliate marketing program.
David Bernard, managing director, DB marketing technologies May 07, 2008
Databases are the engines of your sales and marketing organization. They are what your CRM programs run on. They need regular tune-ups. Left on their own, mistakes go uncorrected and costs climb, until finally someone notices and heads roll.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Andrea Miskovsky, chief client officer, MBS May 07, 2008
Successful data mining depends on having rich and valuable customer data on hand to inform marketing decisions, ranging from product purchase history and channel of preference behavior to geography, demographics, and psychographics. Promotion history is often neglected in the data mining process but can be pivotal to its success.
Advertise
For details of how to advertise in the DMNews Database Marketing Weekly, please email Steven Sottile at steven.sottile@haymarketmedia.com
Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here.
Unsubscribe
To unsubscribe from DMNews Database Marketing Weekly click here.
