October 8, 2008

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News

E-mail marketers push for Mom: Constant Contact

May 06, 2008

E-mail may play a key role in Mother's Day marketing this year, as 88% of small business owners that plan to market for the holiday plan to use e-mail to do so, according to Constant Contact.
 

Phishing grows as NDR spam tapers off

Dianna Dilworth May 06, 2008

Phishing spam is on the rise, according to Symantec. According to Symantec's report State of Spam May 2008, which examines spam trends from April, 80% of all e-mail from the month was spam. Of these spam messages, 19% were either fraud (phishing) or scam e-mails, which encourage recipients to give away personal information.
 

Comcast and Return Path to offer e-mail feedback loops

Dianna Dilworth May 06, 2008

Comcast has teamed up with Return Path to offer a new complaint feedback loop for e-mail senders. Now, mailers who send to Comcast users can use the new feedback loop to see if recipients are reporting their messages as spam.
 

Anti-spam case granted rehearing

Cara Wood April 30, 2008

The first felony spam conviction in the US will be revisited, calling into question laws applied to commercial vs. noncommercial spam. The Supreme Court of Virginia on April 28 agreed to a limited rehearing of its decision against Jeremy D. Jaynes, who was sentenced to nine years in prison for violating Virginia's 2003 Anti-Spam Act in February.
 

DMNews' Essential Guide to E-mail Marketing

Keys to trigger-based e-mail marketing

Michael Thompson, VP, eServices, Click Tactics May 06, 2008

Imagine having the power to send your customers a message at the precise moment they are most likely to act on it. Imagine never again having to play the guessing game of throwing an offer out there and hoping it will stick. Instead, imagine having information regarding your customers' life-changing events, such as the purchase of a home or opening of a checking account, at your fingertips, and the dexterity to send out the right offer at precisely the right time.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


Mobile messages in an e-mail world

Elie Ashery, president/CEO, Gold Lasso May 06, 2008

As the mobile phone continues to become the main communication device, e-mail rendering on mobile devices has become a serious issue. Since many mobile devices only display text e-mails, e-mail marketers have a challenging time separating their mobile users from their traditional computer receivers.
 

Lists and Databases


AAA — eMed Advantage — Physicians at Home Email Addresses

May 07, 2008

E-mail - AAA — eMed Advantage — Physicians at Home Email Addresses - Hugo Dunhill Mailing Lists - Description: This file contains active practicing physicians at their home domain e-mail addresses. This permis­sion-based e-mail list allows physician recruiters, medical marketers, and direct marketers to reach doctors when they are free from their busy practice and can respond to offers.
 



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