October 14, 2008

News

Barnes & Noble adding magazines sales channels

Lauren Bell May 09, 2008

Barnes & Noble started selling magazine subscriptions online earlier this week, in a move that could help boost sales for many titles. More than 1,000 print and digital magazines have gone up on BN.com at largely reduced rates.
 

TV Guide weathers change

Lauren Bell May 09, 2008

In less than two weeks, TV Guide magazine has been purchased by Macrovision, overseen a flurry of staff changes and gone up for sale again, but executives say the title is holding steady and will not drastically alter its strategies any time soon.
 

Columns

In Circulation: Rodale's Lambiase talks about circ strategy

Lauren Bell May 05, 2008

DMNews' Lauren Bell sits down with Rodale's Chris Lambiase — fresh off his promotion to VP and group publisher for Running and Cycling and Rodale's double "Ellie" win at the ASME awards last week.
 

Using e-mail marketing to drive circulation

Jane Giles, director of business development, Cambey & West Inc. May 05, 2008

In this cluttered inbox world, grabbing a person's attention to attract them to your publication or Web site is the biggest challenge, and the subject line is the most critical element of any promotion campaign, according to Elliot Danziger, director of e-mail marketing for e-Post Direct.
 

Lists & Databases

Thompson & Company Catalog Blow-In Program

April 10, 2008

Inserts - Thompson & Company Catalog Blow-In Program - Millard Group, Inc. - Description: This file contains Thompson & Company catalog buyers. These cigar aficionados spend an average of $90 on selections of fine, custom hand-made cigars, tobaccos, pipes and gifts. These buyers tend to be 45 or more years of age and make more than $75,000 per year. Most are homeowners.
 

Classifieds


Fulfillment Manager

LPI Media, publisher of magazines aimed at the gay market, is looking for a Fulfillment Manager in New York to manage three overall areas of responsibility for all magazines.

1. Circulation Fulfillment: To manage circulation fulfillment for all LPI and SpecPub magazines. In this area, the fulfillment manager has the day-to-day responsibility for supervising the chosen fulfillment vendor, currently Automated Resources Group Inc, (ARGI), for both companies.

2. Renewal and Billing Marketing: The fulfillment manager will be responsible for the processing, testing and effectiveness of all billing and renewal efforts, including both regular mailed and emailed efforts.

3. Circulation Modeling: Maintain and run the Circulation Model for each publication. This includes monthly balancing, running reports, writing reports as needed and working with the Circulation Director to develop statistical analysis to identify opportunities and shortcomings through predictive modeling.

Skills and Experience Required:

The Fulfillment and Online Marketing Manager should have a minimum of 3 to 5 years experience in magazine circulation fulfillment and/or in closely related direct response marketing preferably with an emphasis in either online marketing or billing and renewals. BS/BA preferred.

The Fulfillment Manager should have experience with the supervision of outside fulfillment vendors.

Individual should combine promotional and analytical skills. Knowledge of the gay and lesbian market, especially as relates to publishing, is highly recommended.

Individual is expected to be familiar with operating a PC and be expert in appropriate spreadsheet and word processing programs.

Must be comfortable working with sexualized materials, including photos and text.

Contact:

Cover letter, resumes and minimum salary requirements can be sent to Human Resources at christin.dennis@planetoutinc.com




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Classifieds
For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com.

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