It is hard to visit a Web site today without being asked to register, comment, social bookmark, upload content or forward to a friend. These feature sets are all examples of what O'Reilly infamously dubbed Web 2.0, where the Web is a platform for services that encourage participation and sharing among the masses.
Microsoft officially withdrew its proposal to acquire Yahoo on May 3. In a letter to Yahoo CEO Jerry Yang, Microsoft CEO Steven A. Ballmer wrote, "By failing to reach an agreement with us, you and your stockholders have left significant value on the table."
Local.com Corp. partnered with MediaSpan, a digital content management and online marketing solutions provider. The partnership will provide Local.com's Local Connect search platform to more than 1,500 of MediaSpan's newspaper, television and radio clients.
While potential partnerships with American Airlines and Continental Airlines are still reportedly under discussion for the airline, British Airways announced a different deal earlier this week. It awarded LinkShare and TradeDoubler management of its worldwide affiliate marketing program.
Nicholas Ward, search technology strategist, Range Online Media May 05, 2008
Search marketers who try to buy each and every branded and non-branded term remotely pertinent to their Web site have a distinct advantage over everyone else. But let's take a step back from this fairy-tale world filled with unicorns, elves and race cars that run on compliments. In reality, there are pesky things like budgets and ROI goals, not to mention competitors and the resulting cost per clicks.
The DMNews Essential Guide to Search Engine Marketing
David Berkowitz, director of emerging media and client strategy, 360i LLC May 05, 2008
Search marketing and social media can reinforce each other's value when planned in conjunction with each other. Here is how retailers can use four social media channels to improve their visibility in search engines.
