DMNews Whitepaper of the Day - 5/6/08 - Omniture

5 Principles of Using A/B and Multivariate Testing

Dear %%FNAME%%,

Do you know which sections of your Web page are underperforming? Do you know how to test multiple elements on the page without disrupting traffic? Do you wish you could convince your boss to change the content or layout of a high-traffic Web page? Lily Chiu of Omniture and Sebastian Buerba of Stamps.com talk about how online marketers can use testing to create data that is actionable. Together, Lily and Sebastian discuss:

Optimizing today's online marketing funnel
How to start A/B testing today
Moving from A/B testing to multivariate testing
How Stamps.com utilized testing to increase conversion

This webinar shares how both Dell.com and Stamps.com used testing to increase engagement and conversion. In these case studies, customersÍ actions provided data needed by management to make decisions regarding the most successful content.

No matter how your organization measures a success event, proper testing can help you learn which creative elements different customer segments are most likely to engage with and, ultimately, take the action you want them to take. This 45 minute webinar will help online marketers make better decisions through testing.

Download the Webinar now

Mikel Chertudi
Sr. Director of Online Marketing, Omniture