October 7, 2008

News

Better Homes engages readers with contests

Lauren Bell April 28, 2008

Better Homes and Gardens has kicked off two annual contests, offering prizes for reader submissions. The Prize Tested Recipe Annual Challenge, which started in mid-April and runs through July 18, asks readers to submit original recipes in six different categories.
 

Custom publishing packs a marketing punch

Pamela Oldham April 28, 2008

Custom-created content has become a DM channel to be reckoned with, Pamela Oldham reports.
 

Bust draws readers with event marketing

Lauren Bell April 25, 2008

Bust magazine is holding an all-day crafts fair and dance party on April 27, in an effort to spread brand recognition and entice new readers to subscribe. The Bust Spring Fling Craftacular is modeled on the magazine's Holiday Craftacular, which usually draws thousands of people.
 

Meredith holding steady in Q3

Lauren Bell April 23, 2008

Meredith Corporation, publisher of Parents, Better Homes and Gardens and Family Circle, among other titles, has reported third quarter total revenues of $401 million — flat compared to Q3 2007.
 

Columns

In circulation: Newspapers look to clip costs

Lauren Bell April 28, 2008

With ABC statements and quarterly revenue reports for the nation's newspapers showing a general slump in circulation and ad sales, many publishers are changing business strategies and implementing cost-cutting measures.
 

The value of acquiring paid circulation through partnerships

Andrew Degenholtz, president, ValueMags April 28, 2008

Partnership marketing is extremely valuable, and is fast becoming a trusted part of the circulator's mix. The Audit Bureau of Circulations Partnership Marketing circulation classification allows a magazine subscription to be sold in combination with a product or service. Partnership-sold subscriptions are a valuable marketing tool and circulation source that uniquely benefit publishers, retailers, consumers and advertisers.
 

Lists & Databases

Print

April 28, 2008

New List - Print - MeritDirect - Description: This file contains readers of a design magazine, including prac­titioners of design and advertising, design educators and students, design aficionados, corporate sales promotion and advertising executives, illustrators, photographers, printers, film directors and producers, corporate communica­tions directors and other businesspeople. Average age of readers is 37; average household income, $85,700. Thirty-six percent are owners, partners or prin­cipals, 70% are involved in purchasing decisions and 42% plan to purchase hardware or peripherals in the next year.
 

Classifieds


Fulfillment Manager

LPI Media, publisher of magazines aimed at the gay market, is looking for a Fulfillment Manager in New York to manage three overall areas of responsibility for all magazines.

1. Circulation Fulfillment: To manage circulation fulfillment for all LPI and SpecPub magazines. In this area, the fulfillment manager has the day-to-day responsibility for supervising the chosen fulfillment vendor, currently Automated Resources Group Inc, (ARGI), for both companies.

2. Renewal and Billing Marketing: The fulfillment manager will be responsible for the processing, testing and effectiveness of all billing and renewal efforts, including both regular mailed and emailed efforts.

3. Circulation Modeling: Maintain and run the Circulation Model for each publication. This includes monthly balancing, running reports, writing reports as needed and working with the Circulation Director to develop statistical analysis to identify opportunities and shortcomings through predictive modeling.

Skills and Experience Required:

The Fulfillment and Online Marketing Manager should have a minimum of 3 to 5 years experience in magazine circulation fulfillment and/or in closely related direct response marketing preferably with an emphasis in either online marketing or billing and renewals. BS/BA preferred.

The Fulfillment Manager should have experience with the supervision of outside fulfillment vendors.

Individual should combine promotional and analytical skills. Knowledge of the gay and lesbian market, especially as relates to publishing, is highly recommended.

Individual is expected to be familiar with operating a PC and be expert in appropriate spreadsheet and word processing programs.

Must be comfortable working with sexualized materials, including photos and text.

Contact:

Cover letter, resumes and minimum salary requirements can be sent to Human Resources at christin.dennis@planetoutinc.com




Advertise
For details of how to advertise in the DMNews Circulation Marketing Weekly, please send a message to Steven Sottile at steven.sottile@haymarketmedia.com

Classifieds
For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews Circulation Marketing Weekly, please click here.

Unsubscribe
To unsubscribe from DMNews Circulation Marketing Weekly click here.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.