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Convert customers into brand advocates by personalizing customer experiences
Refresh Your Approach to 1:1 Marketing

In the age of the customer, companies differentiate themselves from their competitors through the relationships they have with their customers. The ability to deliver personalized customer journeys and contextual, unique offers is essential to retaining and converting customers to brand advocates.

Salesforce ExactTarget Marketing Cloud commissioned Forrester Consulting to evaluate the role of analytics, technologies, and metrics in marketing personalization and predictive intelligence. In this July 2014 study, you’ll discover the massive role personalization plays in the customer experience, as well as how to:

  • Tie personalization back to top marketing goals
  • Make personalization a priority, turning browsers into buyers
  • Collect real-time data to build out personalized 1:1 profiles
  • Leverage technology to automate decision-making
Download the Study

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