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Visual IQ White Paper
This research study resulted from a collaboration between Visual IQ and The CMO Club. Over 230 CMOs were surveyed on the topics of cross channel measurement, optimization, and omni-channel marketing. The resulting study's findings uncover current adoption rates, illuminate marketplace maturity, and provide a number of best practices for overcoming common challenges faced by companies wanting to implement an omni-channel marketing strategy.

Find out the 4 things CMOs must do.
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Visual IQ produces the world's most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies' marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness.
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