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September 19, 2017

This week, we explore how a high-end retailer utilizes Zaius analytics to get a more detailed view of their clients, ways to connect through in-person marketing, and a review of a session from the ITSMA Account-Based Marketing Forum. We also look at BlueConic's CDP and how it allows marketers to come to informed conclusions, how major mailing company Pitney Bowes is going digital, and a podcast with the CEO of Movable Ink. Plus the Monday Stack.

--Kim Davis, Editor-in-Chief, DMN


PARTNER CONTENT
What Kills the Customer Experience?
By Melissa Data
Revenue not growing fast enough? Customer satisfaction a problem? Learn what could be killing your customer experience!
Agency
B2C CRM Drives Personalization for Fashion Retailer
September 19, 2017
By
Cloud-based B2C CRM hub Zaius helps eCommerce sites derive a 360-degree view of customer activity
Content Marketing
In-Person Marketing Gets Connected: Part 1
September 18, 2017
By
How in-person and events marketing is being disrupted and transformed by data: the first part of a three-part series
Marketing Strategy
Keys to Optimizing ABM
September 15, 2017
By
ABM specialists reviewed the key elements of this increasingly adopted B2B strategy at a New York conference this week
Content Marketing
How BlueConic's CDP Works
September 14, 2017
By
BlueConic brings a distinctive profile to the increasingly competitive consumer data platform space
Direct Mail
It's Not a Postal Meter: It's a Software Platform
September 13, 2017
By
Pitney Bowes responds to the booming parcel delivery market with smart metering innovations; and a hackathon
Email Marketing
One on One: Vivek Sharma on Experience Generation
September 13, 2017
By
Movable Ink CEO Vivek Sharma on creating immersive, personalized experiences through emails
Marketing Strategy
The Monday Stack: Taking No Hostages
September 18, 2017
By
Our weekly column on marketing tech and ops