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May 15, 2018

This week, we take a look at psychographic segmentation using AI, customer acquisition with HubSpot, ON24's annual webinar benchmark report, and blockchain and commerce.

Make sure to checkout our Spotlight on SiriusDecisions podcast series. Last week we looked at ABM, and this week we discussed the future significance of AI for marketing and sales. Checkout our highlights below.

--Kim Davis, Editor-in-Chief, DMN


Social Media
Here's Why Facebook Banned Cryptocurrency Ads
March 06, 2018
By
Facebook recently banned ads linked to certain financial practices and services, such as initial coin offerings and cryptocurrencies
Marketing Strategy
Lesbians Who Tech Confronts Diversity, Female Leadership in Big Brands
March 05, 2018
By
On March 1, over 5000 queer women and their allies descended on Silicon Valley for the 5th annual Lesbians Who Tech conference in an effort to confront, challenge, and change the narrative
Marketing Strategy
The Shop Window Opens a Portal of Possibilities
March 02, 2018
By
How Outernets is using data to personalize the window shopping experience
Policy/Regulations
SAP Hybris: A Three Part Strategy for GDPR
March 01, 2018
By
European roots and the Gigya acquisition empower the SAP Hybris response to GDPR
Marketing Strategy
Study: Consumers Are Creeped Out, And Brands Know It Too
March 06, 2018
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When does personalization cross the line?