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November 14, 2017

This week, we examine the role of mixed reality in the marketing strategies of today and the necessity of email automation in a marketing campaign. We also read extensively about Salesforce's Dreamforce conference that took place last week - including product announcements and conversations with executives from companies like Pandora and Outreach.

--Kim Davis, Editor-in-Chief, DMN


Marketing Strategy
Here's How Big Brands Are Capitalizing On the Virtual Reality Trend
November 03, 2017
By
Whether we are ready for it or not, virtual reality is causing marketers to turn their heads and take notice of its ever-growing presence.
Marketing Strategy
5 Takeaways from SiriusDecisions Tech Exchange
November 02, 2017
By
Senior Research Director Gil Canare talks process and technology
Data/Analytics
How Machine Learning Can Build Brand Value
November 01, 2017
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Advanced analytics, incorporating machine learning, is becoming an important route to growth
Marketing Automation
Salesforce Says OK Google: Live from Dreamforce
November 07, 2017
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Salesforce announces a major strategic partnership, activating Google 360 audiences outside Google for the first time — plus the Benioff keynote
Data/Analytics
AI for B2B: "Throw Your Hat in the Ring"
November 06, 2017
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Jim Regan, CMO of MRP, talks about the evolution of B2B marketing and how AI will turn the space upside down
Marketing Strategy
The Monday Stack: Technology is the Content Being Marketed
November 06, 2017
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Our weekly look at marketing technology and ops