February 9, 2012

Inside Customer Intelligence

AT&T CMO heralds targeted approach

Unlike most marketers, David Christopher, AT&T's CMO of Mobility and Consumer Markets, doesn't credit communications and creativity as his primary driving motivators. For Christopher, it's the power and speed of technology that have made his career most rewarding.
 

News

Epsilon names new president, chief client officer

Andrew Frawley has been named president of marketing services firm Epsilon, the company said on Feb. 7. Epsilon said it has also named Catherine Lang as its new chief client officer.
 

Gartner revenue up

Research and analysis firm Gartner's fourth quarter 2011 revenue increased by 12% to $427.7 million, compared with the same quarter in 2010. For the entirety of 2011, total revenue increased by 14% to $1.46 billion, an increase of 14% over 2010. Net income for the year was $136.9 million.
 

Infogroup wins list management for Arizona Mail Order brands

Infogroup won list management responsibilities for Arizona Mail Order Company lists and databases, effective Feb. 1.
 

2011/12 Pharmaceutical Marketers Directory


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Essential Guide

The 2011 Essential Guide to Database Marketing

The 2011 Essential Guide to Database Marketing is now available for $19.95 as a pdf. Click above to download.
 

Op-ed

Data management begins by setting the proper processes

Rick Miller, SVP, Creative Automation Company

Marketers continually look for innovative ways to improve the overall quality and accuracy of their databases.
 

Direct Line Blog

Do you have that in yellow? NYC tests taxi shopping

Would you go shopping in the back of a taxi? If you hail the right cab during Fashion Week, you just might get that chance.
 

Events Calendar

March 22
Caples Awards Dinner





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