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Top Stories
It's Not a Postal Meter: It's a Software Platform
Pitney Bowes responds to the booming parcel delivery market with smart metering innovations; and a hackathon
One on One: Vivek Sharma on Experience Generation
Movable Ink CEO Vivek Sharma on creating immersive, personalized experiences through emails

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From the Site
Keys to Optimizing ABM
ABM specialists reviewed the key elements of this increasingly adopted B2B strategy at a New York conference this week
How BlueConic's CDP Works
BlueConic brings a distinctive profile to the increasingly competitive consumer data platform space
How to Use Data to Reach Hispanic Consumers
The growing importance of the Hispanic market means a need for nuanced segmentation, based on good analytics
Toyota Turns to Twitter for Mood Marketing
How tweeting with emojis generates personalized "mood" video experiences
The Monday Stack: All ABM, All the Time?
Our weekly column about marketing tech and ops