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It's Not a Postal Meter: It's a Software Platform
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Pitney Bowes responds to the booming parcel delivery market with smart metering innovations; and a hackathon
One on One: Vivek Sharma on Experience Generation
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Movable Ink CEO Vivek Sharma on creating immersive, personalized experiences through emails
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From the Site
Keys to Optimizing ABM
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ABM specialists reviewed the key elements of this increasingly adopted B2B strategy at a New York conference this week
How BlueConic's CDP Works
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BlueConic brings a distinctive profile to the increasingly competitive consumer data platform space
How to Use Data to Reach Hispanic Consumers
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The growing importance of the Hispanic market means a need for nuanced segmentation, based on good analytics
Toyota Turns to Twitter for Mood Marketing
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How tweeting with emojis generates personalized "mood" video experiences
The Monday Stack: All ABM, All the Time?
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Our weekly column about marketing tech and ops