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Top Stories
For Oracle, Cloud and Apps Work Together
Manchester United Recruits Uber For Global Partnership
Third-largest soccer brand partners with Uber

www.fluentco.com Tap into the Power of Self-reported B2B Data
Get unrivaled access to decision makers across virtually every industry. PentonSmartReach.com
The Cross Device Identity Holy Grail
A deep dive into the origins, motives, and importance of cross device tracking
Marketing Automation
Cloverleaf Tracks In-Store Feelings
The retail technology vendor is moving beyond the paper shelf tags

What We're Reading Today

Eyeballs Are No Longer Enough for Netflix (WSJ)

How Much Does a Little Bad Buzz Affect a Brand's Perception? A Lot, It Turns Out (Ad Week)

How Amazon Will Ride Big Data To $1 Trillion Market Cap (Forbes)

Additional Stories
Courchevel Ski Resort Embraces Social to Connect
How Courchevel Tourisme partnered with Digital Social Retail to create the smartest ski city
Temptu Harnesses the Beauty of UGC
User generated content can do much more than augment a brand's content marketing
Virtual Events
Jan 19: Leveraging Consumer-Generated Content to Outpace Paid Search and Win New Consumers
Consumer-generated-review content is one of the most powerful tools available in all of SEO – but only if you know how to use it properly. Join Bazaarvoice for a live event, where SEO lead Michael DeHaven will share strategies and insights to guide your SEO strategy in 2017.
Feb 23: Marketing Tech Demystified
Join DMN for a one-day virtual conference to get the information you need to stop feeling overwhelmed and start finding the tech tools that will support your marketing goals.