Are you late to the digital party?
View web version
Top Stories
Advertisement



Sign up for Stirista's Free Live Webinar on Traffic Fraud
San Antonio-based database marketing agency Stirista presents its free live webinar, "What No One's Talking About: Email Traffic Fraud" on Thursday, Feb. 26. How do you know if you're getting duped? Numbers might not lie, but online bots and less-than-scrupulous employees do. We'll focus on the most common types of fraud, how to identify it, and what steps to take to avoid fraud. Sign up now to reserve your spot!
In Case You Missed It
When Marketing Plus Technology Equals Innovation
By
We reveal who's tops in using technology and data to innovate their marketing: Announcing the winners of the 2015 Marketing&Tech Innovation Awards.
Consumers Are the Center of the Technology Storm
By
Mayur Gupta dishes on why customers are the key to marketing and tech innovation.
Connect With Your Audience Through Content Marketing
By
Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.

Advertisement:
Get The Best From Your Dispersed Team
"Virtual" teams are on the rise; they allow for team members to work together from different locations. However, with this system come complications. This Harvard Business Review webinar will prepare you to handle the obstacles brought about by remote work and describe key practices to achieve high-performing virtual teams. Solidify your team's performance!
Read more now...
Optimize Your Marketing Spend
One Tough Question: Marketing Measurement [Interactive eBook]
Explore how to get the most from marketing investment in this interactive eBook.
The High Cost of a Big Promotion
Marketing Challenge: It's Just Business, Nothing Personal—Or Is It?
Drake Darrow just got awarded a huge promotion. The caveat: Colleague and close friend Chris Tarton will be laid off as a result. How should Darrow handle the situation? Read the full scenario and share your opinion.
Events Calendar
Feb 3—Transform Your Webinars into Immersive Content Marketing
Join Roger Courville, CSP, for a different webinar experience to learn how to transform your webinars into immersive content marketing.
Feb 10—4 Predictions for Call Tracking and Mobile Marketing in 2015
In this webinar, with some of the most well-known mobile marketing experts, you'll get a window into what to expect next year.
February 26—Accelerate Your Mobile Marketing (Virtual Event)
What you need to know now to connect, engage, and convert customers using mobile marketing.
Save the Date—Marketing Hall of Femme 2015
Join Direct Marketing News on Friday, April 24 in New York, when we celebrate this year's Marketing Hall of Femme. The award honors women in the highest marketing positions in organizations of all sizes, across all industries whose actions and accomplishments make them true Leading Ladies.
Read on and Get Inspired: DMN's Latest e-Books

Marketing & Technology Are a Perfect Match: It's time to get the most from your marketing automation.

The Most Important Customer Data Point: When it comes to understanding customers, all data isn't created equal.

What's New in Content Marketing? Stay au courant on what works in content marketing today with this roundup of content marketing strategies and cautions.

10 Ways to Resolve Channel Conflict: Marketing experts lend their advice by answering the question, What's a leading cause of channel conflict in marketing today and how can marketers resolve it?

Insight on Analytics and Segmentation: How to use analytics to transformation your data into insight that will get you closer to customers and knock out the competition.
 

Featured List
List: March of Dimes Wiland Direct Modeled Masterfile - Infogroup
March of Dimes Wiland Direct Modeled Masterfile - Infogroup - March of Dimes is the most widely recognized charitable organization supporting the health and well being of America's babies.