Jay Z Makes Waves in Music Marketing With Tidal
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Top Stories
Storytelling Proves to Be the Perfect Prescription for HealthCentral.com
Content marketing that engages and inspires readers is just what the doctor ordered for this health Website.
Marketers Love Programmatic Buying, Except When They Don't
More than three quarters of brand marketers consider programmatic important, but few implement the practice.

Marketing Innovation Summit for B2B
What do YOU, 500 of the most progressive B2B marketers, ESPN NFL Analyst Steve Young, and AT&T Park have in common? The Marketing Innovation Summit for B2B! On April 29-30th, walk away with exclusive insight into B2B trends, and gain actionable strategies for targeting, personalization & demonstrating ROI. Experts from GE, SiriusDecisions, Domo, Salesforce.com, Citrix and more! Register w/ code DMN125 to save $125.
In Case You Missed It
Jay Z Makes Waves in Music Marketing With Tidal
The re-launch of the music streaming service has everyone talking—and marketers buzzing.
USPS Postpones April 26 Date for New Rates
The Board of Governors does the wise thing—deciding to wait until all new rates are approved by the PRC before setting a new date.
Make Data Privacy A Priority
Use Data to Build, Not Bust, Customer Trust
What does customer data privacy really mean in our digital age? Marketing execs discuss how to use customer data to your company’s and customers’ benefit— without destroying customer trust.
Events Calendar
Today—Driving Revenue Through Customer Lifecycle Marketing
In this webinar, Josh Pratt, Director of Email & Promotions for Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH, joins Experian Marketing Services to discuss the benefits of customer life cycle programs and offer tips for how marketers can leverage these programs as part of their cross-channel strategy.
April 24—Marketing Hall of Femme 2015
Join Direct Marketing News for a swank luncheon in New York, when we celebrate this year's Marketing Hall of Femme. The award honors female chief marketers whose actions and accomplishments make them true Leading Ladies.
May 14—Lead-Gen That's on the Money
Join Direct Marketing News for a one-day virtual conference on strategies that will attract the prospects most likely to become customers.
What's New: DMN's Latest e-Books

When Marketing & Tech Align, Magic Happens A marketing strategy powered by technology can make a brand unstoppable. This eBook highlights the insights gleaned from the live event on how to do just that. Hear from industry leaders at Citi, Dell, Forrester, Kimberly-Clark, and more in this eBook.

Direct Mail Myths Busted Find out how direct mail adds dimension to marketing. Also, learn about the six reasons to invest in direct mail.

Social Marketing Is Changing. Are You Keeping Up? Learn how to steer your marketing around shifting user demographics and ever-changing social rules, shine among the marketing crowd on social media, and debunk some of social media marketing's most pervasive myths.

Featured List
List: Simply Be/Marisota - Infogroup
Simply Be/Marisota - Infogroup - This is a combined, deduped masterfile offering buyers from Simply Be and Marisota. Both offer the latest plus size fashion clothing available in sizes 8-28.

Why You Need To Be A Modern Marketer
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe. Read all the results.
Get the report here.