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The latest digital trends and benchmarks at your fingertips
Dive into the consumer insights, trends and benchmarks that are most important to digital marketers with our latest benchmark report. You’ll learn how to reach today’s always on, highly engaged and demanding consumer in an integrated way across email, display advertising, mobile, search and social media.
Download The 2013 Digital Marketer Report.
Top Stories
Marketing Automation
Hold the Phone: TCPA Revises Consent Regs
June 19, 2013 By
TCPA rewrites consent regulations for businesses using ATDS or pre-recorded messages to reach customers on their mobile phones
Customer Experience
Customer Satisfaction Shifts in Travel and Leisure Vertical Customer Satisfaction Shifts in Travel and Leisure Vertical
June 19, 2013
By
Overall customer satisfaction with airlines and restaurants improve, while hotels remain stable according to a new report.
Policy/Regulations
Privacy Advocate Named to Lead Consumer Protection Bureau Privacy Advocate Named to Lead Consumer Protection Bureau
June 19, 2013
By
A former Deputy Director of the FTC unit, Jessica Rich helped craft child privacy rules and is expected to keep the pressure on marketers over privacy issues.
Events Calendar
June 20—Marketing&Tech Partnership Summit
It's time to build stronger alliances with your IT, digital, and mobile colleagues. Bring them, and your toughest issues, to DMN's Marketing&Tech Partnership Summit for a day of collaboration, ideation, and resolution in sunny San Jose, California.
June 26—Virtual Event: Kimberly-Clark and Calloway Golf on B2C Marketing
Senior marketers from these two well-known B2C brands share insight on how they reach the consumers most likely to buy at the time and in the channel they’re most likely to do so. Sign up today find out how you can too.
July 11—Webcast: From Information to Insight: Harnessing the Power of Big Data
These days, marketers are sitting on a gold mine of customer intelligence, from social network streams and social profile data to transaction data and the clickstream. The question is: How do you harness Big Data to make the most of it within your digital initiatives?
July 19—Webcast: Discover the "Missing Link:" Closing the Loop Between Online Marketing and Offline Purchases
As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.
July 23—Webcast: Leverage Big Data to Transform your Email Marketing Program
In this session, Laurie Hood, VP of product marketing for Silverpop will highlight the following key points: • The data explosion and how it impacts today's digital marketers • How relevance and personalization improve the customer experience and ultimately increase revenue • Real-world examples of how to effectively collect and leverage your customer and prospect data
Aug 8—Webcast: Secrets of B2B Marketing Lead Generation Webinars
Learn how to prepare, produce, and deliver marketing webinars that build enthusiasm among your target prospects. Find out what mistakes companies often make in their marketing webinars and discover easy ways to avoid them. Enjoy greater responsiveness and participation by your prospects, leading to easier sales communications and higher conversion percentages.
Direct Line Blog
Popchips Relies on Katy Perry and Cats to Save its Snackers Popchips Relies on Katy Perry and Cats to Save its Snackers
June 19, 2013
By
It's Katy Perry and her fried-fighting felines to the rescue!
Challenge Yourself
Marketing Challenge: When a Counteroffer Is as Risky as a Good-bye Marketing Challenge: When a Counteroffer Is as Risky as a Good-bye
By
Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do? Answers are due to ginger.conlon@dmnews.com by June 28.
Featured Opinion
E-commerce
Does E-Commerce Need a Rebrand? Does E-Commerce Need a Rebrand?
June 19, 2013
By Geoff Alexander, VP, digital & e-commerce, Vocus
When building a marketing plan, marketers shouldn't discount e-commerce, because not every element is about an immediate purchase.
The Inside Scoop Blog
Top 7 Reasons Why July Is the Perfect Time for DRTV Top 7 Reasons Why July Is the Perfect Time for DRTV
June 19, 2013
By Tara Anbudaiyan, account supervisor, A. Eicoff & Company
DRTV is anything but lazy in the lazy days of summer. Making the right media moves in July can boost your media dollar and your overall campaign effectiveness.
Database Marketing
The Issue of Data Governance The Issue of Data Governance
June 19, 2013
By Bruce Biegel, senior managing director
Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.
In the June Issue
Database Marketing
Stepping Up to Big Ticket Sales Stepping Up to Big Ticket Sales
By
To strategically get the attention of potential customers and coax them down the sales funnel, Carlisle Wide Plank Floors teamed up with digital marketing firm Overdrive Interactive.
List of the Day
Avid Runners & Joggers Email Masterfile - Maxim Media Group, Inc.
Avid Runners & Joggers Email Masterfile - Maxim Media Group, Inc. - This file consists of individuals who enjoy the sport of running and are committed to diet, weight loss, athletic clothing, fitness, vitamins and supplements, books and magazines, and more.

  Company of the week



Fairfield Marketing Group, Inc.

Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.