PLUS: Data Breaches Continue; Banks Hit
View web version

Advertisement:


Don't miss Marketing—CX Central @ OpenWorld to learn how to personalize the modern marketing journey to improve customer loyalty.
  • Gain insight into delivering consistent cross-channel marketing
  • Discover how to provide the right information to the right customer at the right time and with the right channel
  • Learn how to deliver contextually relevant social and interactive online experience across web, mobile, and social channels to engage in dynamic and interactive conversations with customers
Register now
Top Stories
The USTA's Strategy to Ace the Customer Experience
By
The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.
12 Big Data Facts for Marketers in 2014
By
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
Data Breaches Continue; Banks Hit
By
Systematic data breaches continue to proliferate. JP Morgan Chase and other banks were infiltrated by Russian hackers this month.
How Amazon Ads Might Change the Game
By
Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Advertisement


Sept 10th: Retail Marketing Is Omnichannel Marketing
Join Direct Marketing News for a one-day virtual conference to learn the latest on how to transform mundane marketing into omnichannel marketing that will allow you to reach and engage the right consumers across digital and traditional channels with relevant, targeted, and contextual communications.
Register now


CMO vs. CIO: Who Should Choose Marketing Technology?
Marketing Challenge: Making Way for New Marketing Technology
The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? Read the full scenario and send your answers to ginger.conlon@dmnews.com by Friday, August 29.
Events Calendar
Sept 4—Why Traditional Call Tracking Is No Longer Enough
Carlton van Putten will share emerging trends for call analytics in 2014. He'll explain why traditional call tracking is not relevant, and he'll share more than 25 pieces of proprietary data gathered by analyzing MILLIONS of calls in Q2 of 2014.
Sept 9—Best Practices for Content Marketing Webinars
Ken Molay will share tips and guidelines such as: What types of webinars work best for content marketing? How do you write effective promotional materials? And what types of presenters do audiences respond to?
Sept 10—Retail Marketing is Omnichannel Marketing
Join Direct Marketing News for a one-day virtual conference to learn the latest on how to transform the mundane marketing into omnichannel marketing that will allow you to reach and engage the right consumers across digital and traditional channels with relevant, targeted, and contextual communications.
Sept 30—They Finally Bought Something, Now What Do I Do? Strategies for Post-Purchase Communications
In this webinar, Jodi Wearn will discuss post-purchase communications strategies designed to turn first time buyers into repeat customers and repeat customer into loyal fans.
Dial Up Your Mobile Marketing
Mobile Marketing By the Numbers [Free eBook]
Your personal guide to the ever-changing mobile marketing landscape—all in one place.
Featured List
List: Muscular Dystrophy Association - Infogroup
Muscular Dystrophy Association (MDA) - Infogroup - Now Wiland Direct consumer members can apply their models to the MDA file, allowing them to connect with their ideal consumer type for the highest response rate.

YOUR DAILY SPONSORED OFFER:



7 Ways to Make the Most of Marketing Technology
With this eBook, marketers can overcome common hurdles that affect their success. These classic tools will help your organization stay relevant and focused, while maximizing your marketing budget. Imagine your company having the ability to seamlessly reach across channels and throughout the customer lifecycle. Read more now...