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Top Stories
Better Wrong Than Late? The Content Marketing Balancing Act
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What's more important for content? Being great or being first?
Career Q&A with Hall of Femme Winner Mary M Rodgers
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The director of marketing communications at Cuisinart and Waring Products tells us about the lessons that she learned from her first job, as well as the best career advice she received
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Digital Marketing
One on One: CMO's Need a Marketing Platform of Record, says David Yovanno
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David Yovanno of Impact Radius describes the ongoing evolution of Impact Radius
Marketing Strategy
Career Q&A with Hall of Femme Winner Barbara Martin Coppola
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The CMO at Grubhub tells us about the lessons that she learned from her first job, as well as the best career advice she received

What We're Reading Today

The New York Times Using the Oscars to Launch a New Ad Campaign about 'The Truth' (Politico

Google Launches Robo-Tool to Flag Hate Speech Online (Financial Times)

How Hyatt's New 'World of Hyatt' Platform Uses Snapchat Spectacles (Marketing Dive)




Additional Stories
For this Marketing Professor, Fundamentals Endure
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An NYU Stern School of Business professor discusses how marketing students prepare for a career in the digital age.
A Tale of Two Rocket Fuels
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Boldly going beyond traditional programmatic, towards the predictive frontier