Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?
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Top Stories
Marketers Should Be Excited For Wearables, Consumers Sure Are
Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.
Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?
By Phil Britt
Knowing followers' engagement levels can help to guide a brand's social interaction strategy.
A Doc With a True Vision for Local Marketing
Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.
The 2015 Marketing Wish List
From content to cross-channel marketing, five skilled marketers share what they hope to see more—and less—of in 2015.



Download this new white paper to learn how you can strike the right balance between the customer's interests and your own. Readers will also learn:
  • Key barriers to personalization
  • Proven techniques for more effective marketing strategies
  • Best practices in historical and behavioral evaluations, and more
Learn More
Partner Content
In a data-driven world, Speedeon Data enables leading brands to achieve marketing success by driving actionable insight, omni-channel customer engagement, and measurable results.
12 ways to improve how you measure marketing success
One Tough Question: Marketing Measurement [Interactive eBook]
Explore how to get the most from marketing investment in this interactive eBook.
In Case You Missed It
Digital Marketing
Frawley Named CEO of Epsilon
December 17, 2014
The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.
Mobile Marketing
Ad Platform for Wearables Debuts
December 17, 2014
FitAd aims to take fitness and health brands on the run with digitally connected exercisers.


COPY and IDEAS that Generate $-Millions!
It’s a fact! The STEVE WEXLER CREATIVE GROUP INC. has toppled more controls and made more money for clients than anyone else in the industry. May we do the same for you? Proven Copywriting and Design for Print Web, TV and Radio. Click here to learn more.
Spoiled for Choice: DMN's Latest e-Books

The Most Important Customer Data Point: What it comes to understanding customers, all data isn't created equal.

Get Past Holiday Email Fatigue: Reinvigorate your email marketing strategy and reengage customers after the hectic holiday season.

What's New in Content Marketing? Stay au courant on what works in content marketing today with this roundup of content marketing strategies and cautions.

10 Ways to Resolve Channel Conflict: Marketing experts lend their advice by answering the question, What's a leading cause of channel conflict in marketing today and how can marketers resolve it?

Insight on Analytics and Segmentation: How to use analytics to transformation your data into insight that will get you closer to customers and knock out the competition.

Events Calendar
Call for Entries—Marketing Hall of Femme 2015
Direct Marketing News is accepting nominations for this year's Marketing Hall of Femme, which honors women in the highest marketing positions in organizations of all sizes, across all industries whose actions and accomplishments make them true Leading Ladies.

Want the ability to predict the future?
The more you can understand about your customer, the better you can identify their future demands. By using what MeritDirect calls Next Logical Product (NLP) Intelligence , you can dramatically increase repeat purchases. Join us to hear how other companies are benefitting from these analytics. Here is the webcast to help you predict the future - watch now!
Featured List
List: Appleseed's Wiland Direct Modeled File - Infogroup
Appleseed's Wiland Direct Modeled File - Infogroup - For over sixty years, Appleseed's has been providing their customers only the finest quality and value, offering the largest selection of comfortable, classic clothing and accessories for women.