Millennials Are Devious When It Comes to E-Commerce
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At What Point Does Personalization Stop Paying?
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Prime the personalization pump, for sure, says an agency head, but shut 'er down when the money stops flowing in.
Millennials Are Devious When It Comes to E-Commerce
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More than a quarter of millennials have faked their birthdays when signing up for a newsletter to get a discount.

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July 14—The New Mobile Rules for Search, Social, and Display: Data-Driven Strategies for More Clicks, Calls, and Sales
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