February 13, 2012


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Today's News


PepsiCo to boost marketing spend, consolidate agencies

PepsiCo plans to increase marketing spend on its brands by between $500 million and $600 million this year, cut costs and trim its agency roster, the company said in an earnings statement Feb. 9.
 

Report: Email lists see sharp rental price decline

There has been a more than 12% year-over year drop in pricing for permission-based small- and medium-sized business email files, from $163 to $143, according to Worldata's Winter 2012 List Price Index, released Feb. 8.
 

Forrester: Google, Amazon, Apple, Facebook dominate e-commerce

Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.
 

Events Calendar

March 22
Caples Awards Dinner

In the February issue

The Work

GE Instagram contest targets shutterbugs

February 01, 2012

General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.
 
The Work

Restaurant gives drunk drivers a helping finger

February 01, 2012

TDA_Boulder's community service campaign for Colorado chain Hapa Sushi targeted parked cars throughout the Denver and Boulder neighborhoods where people most often go out on the town.
 



Gloves Off: We Want to Hear From You!

Mobile and social vs. email: Where should marketers spend their dollars this year?
Read the story, leave us a comment telling us which side you fall out on and why by Mon. Feb. 13 and we could include your answer in the print edition of the upcoming March issue.

Twitter Tuesdays

Digital

Special February Issue: Twitter Tuesdays

January 30, 2012

Do you have questions about targeting? We know you do — and you're in luck! We're turning our Twitter feed (@DMNews) over to experts in the field.
 

Direct Line Blog

Direct Line Blog

Give me cheese, and/or give me death

February 09, 2012

In the battle over your good health, New York City has already decided you're a loser.
 

List of the Day

Datamine

Wine Lovers - ConsumerBase

February 09, 2012

Wine Lovers - ConsumerBase - This list consists of wine enthusiasts selectable by location, income, gender and more.
 

This month's issue


AT&T CMO heralds targeted approach

Insurance marketers leverage targeted marketing

Despite rewards, some brands fail to send targeted emails

"Like" us on Facebook to check out our Targeting Video Series





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