PLUS: The Twittersphere Is Angry With Pinterest's New Hire
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Today's Top Stories
Data Helps Wyndham Hotel Group Deliver a Five-Star Experience
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The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.
Twittersphere Abuzz With Negativity Over Pinterest's New Brand Leader
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The general sentiment is that David Rubin's success with the Axe brand is unlikely to help him grow the social network's male audience.
This Summer Vacation, Drift Into the Polar Vortex
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The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.
In Case You Missed It
Oracle Data Cloud Floats Into View
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It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.
When Are Marketers Salespeople?
Marketing Strategy

Marketing Challenge: When Marketing and Sales Collide
The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? Read the full scenario and send your answers to ginger.conlon@dmnews.com by Friday, August 1.
Events Calendar
Aug 7—7 Ways to Enhance Your Webinar Promotions
ON24 will share 7 tips for increasing the effectiveness of your webinar promotions, resulting in higher registration and attendance.
Dial Up Your Mobile Marketing
Mobile Marketing By the Numbers [Free eBook]
Your personal guide to the ever-changing mobile marketing landscape—all in one place.
Featured List
List: Multiple Vehicle Owners - eTargetMedia
Multiple Vehicle Owners - eTargetMedia - The multiple vehicle owners file is comprised of families and individuals who have more than one vehicle at home.

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