Millennials Are Devious When It Comes to E-Commerce
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At What Point Does Personalization Stop Paying?
Prime the personalization pump, for sure, says an agency head, but shut 'er down when the money stops flowing in.
Millennials Are Devious When It Comes to E-Commerce
More than a quarter of millennials have faked their birthdays when signing up for a newsletter to get a discount.


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