Habitat for Humanity Builds Homes and Hope with Big Data
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12 ways to improve how you measure marketing success
One Tough Question: Marketing Measurement [Interactive eBook]
Explore how to get the most from marketing investment in this interactive eBook.

Kicking Butt with Account-Targeted Display Advertising
Wouldn't it be great to kick off 2015 with a successful display-advertising program that permanently shifts the way your company views your display ad investment and also helps to align the marketing and sales functions? Join us for this mini-webinar on how you can make 2015 a success by ending 2014 right! Register Now >>
Top Stories
Habitat for Humanity Builds Homes and Hope with Big Data
The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.
8 Facebook Holiday Marketing Tips for the Small Business Owner
Why not try one or two this Saturday?
App of the Week: Sworkit
With Sworkit there's no excuse for not working out—even when on the road.
Partner Content
In a data-driven world, Speedeon Data enables leading brands to achieve marketing success by driving actionable insight, omni-channel customer engagement, and measurable results.
In Case You Missed It
Mobile Marketing
Will Beacons Light Up Christmas Sales at Retail?
November 25, 2014
Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.
Mobile Marketing
IDC: Bottom Falls Out of Tablet Market
November 25, 2014
Sales growth drops 45 points in one year; sales of iPads are in serious decline.
Direct Line Blog
Nobody's Perfect. Right, Salesforce?
November 24, 2014
Salesforce.com proves that even the biggest and brightest stars in the digital firmament can err by losing the personal touch.
What to do when a customer relationship becomes an actual relationship
Marketing Challenge: Perception Can Change a Brand's Reality
Jacob Donnelly has been Sasha Smith's client for nearly two years. For just over a year, he's also been her beau. They assumed that when people found out they would presume that special deals were made. What would you do?
Events Calendar
Dec 2—Best Friend Brand: Tips for Getting into Your Customers’ Inner Circle
Silverpop's tips to become a “Best Friend Brand” – one of the five or so companies that a person will repeatedly interact with and buy products from.
Dec 3—Monetizing Content Marketing
Customers want to be educated, informed, or entertained by brands that interest them. Marketers have an opportunity to capture attention, convert browsers to buyers, and bolster loyalty by providing compelling content at the right moment in the customer lifecycle. Join Direct Marketing News for a one-day virtual conference to gain insight into content marketing that sells—featuring keynote presentations by Comedy Central CMO Walter Levitt and Amanda Todorovich, Cleveland Clinic's manager of digital engagement.
Dec 11—Know Your Customers, Grow Your Revenue
Marketers who use data to react to customers in real time will also drive profitable sales.
Dec 16—Case Study: Video Marketing Playbook
Learn about the essential technologies for video marketing, how video fits within your overall technology stack, best practices to drive real results and how companies like Salesforce's ExactTarget are executing video centric marketing strategies at scale.
Marketing Hall of Femme 2015
Featured List
List: March of Dimes Wiland Direct Modeled Masterfile - Infogroup
March of Dimes Wiland Direct Modeled Masterfile - Infogroup - March of Dimes is the most widely recognized charitable organization supporting the health and well being of America's babies.