PLUS: Twitter Merges Mobile Marketing With MoPub
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Today's Top Stories
Direct Line Blog
In a World of Technological Novelty, Execution Prevails
April 18, 2014 By

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Database Marketing

Making Data Breach Readiness a Priority
April 18, 2014
By Stephanie Miller, VP, member relations, DMA
5 ways marketers can prepare for possible data breaches.
Mobile Marketing

Mobile Payments Will Force Credit Card Marketers to Rethink Branding
April 18, 2014
By Kerri Williams, director of client services, Landor Associates
Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.
Social Media

App of the Week: Flipboard
April 18, 2014
By
Flipboard collects content from the Web and reformats it for users.
In Case You Missed It
Mobile Marketing

News Byte: Twitter Merges Mobile Marketing With MoPub
By
The social network instantly extends its marketing reach to another billion mobile devices.
Marketing Strategy

News Byte: Retailers Are Failing at Local Marketing
By
Whole Foods, Walmart, and Verizon get passing grades, but most retailers are flunking at connecting with customers locally, a study claims.
Today's Jugglers Day—and we've got prizes!
You Juggle All Your Marketing Projects Like a Total Pro
Today is April 18, International Jugglers Day, and you, my friends, are multitasking heroes. So, in honor of you, we’re giving away a free POP Desk—it’s a handset designed for your mobile or smartphone. The multitasker's dream desk-cessory. Click to enter!

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Total Economic Impact Report
Forrester Consulting examined the potential return on investment (ROI) enterprises may realize by utilizing Turn Audience Suite and Turn Campaign Suite. Learn how this brand achieved a 50% ROI and attributes 80% of it's digital media services revenue growth to Turn.
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We're looking for the best and the brightest.
40 Under 40 2014: Nominations Are Now Open!
It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.
Trending From the April Issue
Multichannel Marketing

American Red Cross Breathes New Life into its Marketing
By Cindy Waxer
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
Stop him before he emails again!
Marketing Challenge: Clicks at Any Cost
Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? Read the full story and email your answer to ginger.conlon@dmnews.com by April 25 for the chance to win $100.
Events Calendar
April 24—The Lean Content Roadmap: How B2B Marketers Can Do More With Less
n this webinar, you'll learn how to create your own Lean Content Roadmap: one that ensures your content is moving buyers through the pipeline without wasting resources.
April 30—5 Unproductive Phrases Creatives Say and How to Avoid Them
Join Richard Whitehead, AtTask's senior GTM director for marketing solutions, and DMN featured speaker Martyn Etherington, CMO of Mitel, to hear why “it's 80% done” really means no one knows what the status of the deliverable is—and how you can fix this illusion of productivity.
May 13—Webinars: More Than Just Lead Generation
Many companies use webinars to generate leads. But is that the only way to leverage their power? How do those webinars fit in with your other marketing efforts--and how do you know?
May 14—Unstoppable Lead Gen Strategies
Join us for a can’t-miss virtual event jam-packed with tips on how to fill your funnel with the high-value prospects most likely to convert.
Featured List
List: Gourmet Food Brands Masterfile - Infogroup
Gourmet Food Brands Masterfile - Infogroup - Reach a combined universe of buyers from Fannie May, Cheryl's and The Popcorn Factory. These buyers are an average age of 50 and have an estimated household income of $70K+, who purchase gourmet food and gift baskets.

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