The 'Sh' in Shakira Is for 'Shared'
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12 ways to improve how you measure marketing success
One Tough Question: Marketing Measurement [Interactive eBook]
Explore how to get the most from marketing investment in this interactive eBook.

Kicking Butt with Account-Targeted Display Advertising
Wouldn't it be great to kick off 2015 with a successful display-advertising program that permanently shifts the way your company views your display ad investment and also helps to align the marketing and sales functions? Join us for this mini-webinar on how you can make 2015 a success by ending 2014 right! Register Now >>
Top Stories
Data-Driven Marketing Speeds Success [infographic]
But poor data quality can stall progress.
IFC Channels Social Programming to Promote a New Show
The results from the comedic channel's campaign are anything but laughable.
Partner Content
In a data-driven world, Speedeon Data enables leading brands to achieve marketing success by driving actionable insight, omni-channel customer engagement, and measurable results.
In Case You Missed It
Direct Line Blog
Scaling the Great Firewall of China
November 20, 2014
You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?
Big Data's Latest Conquest: Real Estate
November 20, 2014
RealtyTrac expands its lead-generation database from 1 million properties to 118 million.
SAP Names New CMO and First CDO
November 20, 2014
Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.
Digital Marketing
The 'Sh' in Shakira Is for 'Shared'
November 20, 2014
The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.
A not-so-welcome customer relationship
Marketing Challenge: Perception Can Change a Brand's Reality
Jacob Donnelly has been Sasha Smith's client for nearly two years. For just over a year, he's also been her beau. They assumed that when people found out they would presume that special deals were made. What would you do? Email your answers to by November 28 for the chance to win $100.
Events Calendar
Dec 2—Best Friend Brand: Tips for Getting into Your Customers’ Inner Circle
Silverpop's tips to become a “Best Friend Brand” – one of the five or so companies that a person will repeatedly interact with and buy products from.
Dec 3—Monetizing Content Marketing
Customers want to be educated, informed, or entertained by brands that interest them. Marketers have an opportunity to capture attention, convert browsers to buyers, and bolster loyalty by providing compelling content at the right moment in the customer lifecycle. Join Direct Marketing News for a one-day virtual conference to gain insight into content marketing that sells—featuring keynote presentations by Comedy Central CMO Walter Levitt and Amanda Todorovich, Cleveland Clinic's manager of digital engagement.
Dec 11—Know Your Customers, Grow Your Revenue
Marketers who use data to react to customers in real time will also drive profitable sales.
Dec 16—Case Study: Video Marketing Playbook
Learn about the essential technologies for video marketing, how video fits within your overall technology stack, best practices to drive real results and how companies like Salesforce's ExactTarget are executing video centric marketing strategies at scale.
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List: March of Dimes Wiland Direct Modeled Masterfile - Infogroup
March of Dimes Wiland Direct Modeled Masterfile - Infogroup - March of Dimes is the most widely recognized charitable organization supporting the health and well being of America's babies.