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Top Stories
How to Make Sense of KPIs and Find Your Story in Data
A company that is eager to use metrics must know its business. If not, KPIs just become a bunch of letters, and the data becomes smoke and nonsense
DMN Announces This Year's 40Under40 Winners
These high-powered executives under the age of 40 are truly changing the landscape of contemporary marketing, and are paving the way for constant innovation. Here are our 40Under40 winners.

Shoptalk 2018
Shoptalk is the world’s largest conference for retail and ecommerce innovation with over 7,500 attendees. Shoptalk will be held on March 18-21, 2018 at the Venetian in Las Vegas. Get Your Ticket Now!
Social Media
Twitter Doubles Up: How Will 280-Character Tweets Impact Brands?
On September 26, Twitter announced that it was doubling the maximum length of tweets from 140 characters to 280-character tweets
Marketing Automation
Marketing Experts-as-a-Service
Torchlite offers a way to bolster your marketing and ops team without actually recruiting staff

Live from DMA &Then: Patrick Tripp of RedPoint Global
DMN sat down with Patrick Tripp, VP of Product Strategy at RedPoint Global, at this year's DMA &Then conference in New Orleans. Listen to DMN's Editor-in-Chief, Kim Davis, discuss the ins-and-outs of a customer data platform and its effect on marketing and ad technologies.

What We're Reading Today

Bots Don't Need Personas, They Just Should Understand Ours Better (VentureBeat)

There Will Soon Be a Target in All 50 States (TIME)

Stitch Fix Has Filed for an IPO, and the Numbers Look Good (TechCrunch)

Additional Stories
The Force Awakens For Retail: Re-imagining Digital Strategy
Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative
Content Marketing: Still a Priority, Still Misunderstood
Marketers continue to invest in content, but still don't seem to understand how to really leverage that investment