Marketing Still Not Producing Enough Leads
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Coca-Cola Shows its Human Side Through Storytelling
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The beverage brand's director of social media, sustainability, explains the importance of authenticity.
Travelocity Thinks Beyond the 30-Second Spot
By Brad Wilson, VP of Marketing and GM, Travelocity
The online travel agency ventures off to a new, unknown territory—the 15-minute commercial—to educate consumers about its package bookings.

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April 28 & 29 will bring a new look Big Data Innovation Summit to the San Jose Convention Center for two days of inspirational, insightful and educational presentations, discussions, networking & solutions. Use DMN300 and save $300 on any two-day passes.
Partner Content
Who is leading the way in cross-channel campaign management? Learn more about emerging technologies and what marketers need to handle complex, multichannel campaigns. Read The Forrester Wave™: Cross-Channel Campaign Management, Q3 2014.
In Case You Missed It
Marketing Still Not Producing Enough Leads, Says CSO Study
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Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.
Marketers Aren't Monkeying Around With Data Sharing [Infographic]
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But privacy and security concerns can make them go bananas.
House Committee OK's Data Security Bill
By
Two Senators also introduce new data security legislation, as Congress perseveres in a years-long effort to set national standards for privacy compliance.
Spotify Intros Playlist Targeting
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Segments can be constructed by type of music, time of day, location, or mood.

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Empowered to Advance

Join our tweetchat on how advancing women within your organization assures its success: Tuesday, April 21, 1 pm EST/10 am PST; participate using #MktgFemme

Join co-hosts Direct Marketing News Editor-in-Chief Ginger Conlon (@customeralchemy) and Mercer CMO and 2015 Marketing Hall of Femme honoree Michelle Bottomley (@MichelleBott) for a thought-provoking tweetchat discussion on how women in marketing and beyond can catapult themselves forward in their careers and how others can ensure the development of the women in their organizations.

Be a part of the conversation to see where success takes your business #WhenWomenThrive. Tweet using #MktgFemme to participate in the tweetchat: Tuesday, April 21, 1 pm EST/10 am PST.



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Age is just a number. Or is it?
Marketing Challenge: Too Old to Be Digital?
Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs a younger digital leader and set out to find one, without discussing it with the pair. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. What should they do?
Events Calendar
Apr 21—Youtility: Why Smart Marketing is About Help, not Hype
In this Webinar, New York Times best-selling author Jay Baer introduces a new approach that cuts through the clutter: marketing that is truly, inherently useful. Filled with dozens of real-world examples, this hilarious and powerful presentation will fundamentally change the way you think about your business.
April 24—Marketing Hall of Femme 2015
Join Direct Marketing News for a swank luncheon in New York, when we celebrate this year's Marketing Hall of Femme. The award honors female chief marketers whose actions and accomplishments make them true Leading Ladies.
May 12—Deliver an immersive content experience using webinar
During this session, Dr. Carmen Simon shares the latest neuroscience findings on how to deliver an immersive content experience online.
May 14—Lead-Gen That's on the Money
Join Direct Marketing News for a one-day virtual conference on strategies that will attract the prospects most likely to become customers.
Nominations Are Open—2015 40 Under 40 Awards
The Direct Marketing News 40 Under 40 awards celebrates exceptional achievement in marketing before the age of 40—and we're looking for the next crop of exceptional.
What's New: DMN's Latest e-Books

Why Accurate, Reliable Customer Data Is a Marketing Imperative Struggling with data quality? In this eBook, you'll discover how to ensure reliable customer data, use unique and effective strategies to keep data up-to-date and valid, and leverage data to improve customer engagement.

Use Data to Build, Not Bust, Customer Trust What does customer data privacy really mean in our digital age? Marketing execs discuss how to use customer data to your company's and customers' benefit— without destroying customer trust.

When Marketing & Tech Align, Magic Happens A marketing strategy powered by technology can make a brand unstoppable. This eBook highlights the insights gleaned from the live event on how to do just that. Hear from industry leaders at Citi, Dell, Forrester, Kimberly-Clark, and more in this eBook.

Direct Mail Myths Busted Find out how direct mail adds dimension to marketing. Also, learn about the six reasons to invest in direct mail.


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