PRC Denies Competitive Status to First Class Parcels
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DMA Annual is Now &THEN
You'll explore bold ideas and feed your curiosity. &THEN is the one experience that unites ambitious marketers from all disciplines and backgrounds. Come as you are—leave inspired, transformed and prepared for what's next. See what's new
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PRC Denies Competitive Status to First Class Parcels
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A 3-2 decision of commissioners rules that the Postal Service failed to prove loss of business to competitors by keeping the class market dominant.

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How Do You "Fire" a Top Customer?
Marketing Challenge: The Delicate Task of Firing a Customer
Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal's account rep her plan.
Social Media Secrets Revealed
How to Win at Social Media Marketing
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Events Calendar
Sept 3—10 Common Webinar Mistakes...And How to Avoid Them
Join ON24 and Direct Marketing News for the 2015 edition of “10 Common Webinar Mistakes…and How to Avoid Them” and learn tips and best practices that can increase the value of your webinars, for you and your audience.
Sept 24—Email Marketing Benchmarks: How Do You Measure Up?
How are your email marketing campaigns performing compared to the average? And more importantly, how much work do you need to do to join the ranks of the top performers?
Sept 24—40 Under 40 Awards
The Direct Marketing News' 40 Under 40 Awards is ready to honor the exceptional marketing achievements of these 40 young winners on Thursday, September 24, 2015 at 42West at The Out Hotel in New York City. Purchase your tickets today to join the party!
Sept 29—Weak Links and Broken Promises: What You Need to Know Before Your Next Mobile Ad Campaign
The truth behind ad reach, accuracy, and attribution in the elusive world of mobile ad campaigns.