Five Ways to Make Social Content Work For You
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5 Ways to Make Social Content Work For You
By Kate McGee,'s VP of marketing shares her recommendations for producing content that drives engagement.
3 Marketing Tactics to Use at Your Thanksgiving Table
Does the idea of dining with an overflowing table of persnickety dinner guests stress you out? Don't fret; apply these marketing best practices instead.
Partner Content

The Sophisticated Marketer's Guide to LinkedIn
By LinkedIn Marketing Solutions

The one-stop shop for everything a sophisticated marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.

Grab the Spotlight
Marketing&Tech Innovation Awards
DMN is accepting entries for our 2016 Marketing&Tech Innovation Awards, spotlighting innovative strategies, platforms, and people in marketing. Enter today! Deadline: December 7, 2015.
Marketing Hall of Femme
Direct Marketing News is accepting nominations for the 2016 Marketing Hall of Femme, honoring women in the top marketing position in organizations across industries. Their accomplishments have made them true Leading Ladies. Submit your nominee by December 11, 2015.
Don't Miss This
How to Cash In on Social Media
Several leading players in social commerce share how to galvanize a social media audience and convert members into paying customers.
Brand Agility: A New Must for a Fast-Changing Market?
A ranking of today's most agile brands provides a performance benchmark for marketers looking to outflex the competition.
It's All About the Three Wise Channels This Holiday Season
Don't forsake one channel for another. Customers are shopping across mobile, online, and in-store.

Relationship-First Marketing for a Mobile World
SparkPost, the cloud email delivery service from Message Systems, delivers incredible performance at the rate of 97.8% inbox placement. This puts SparkPost deliverability 8% above the next cloud infrastructure provider. Read this white paper now to discover the latest on deliverability in today's cloud and transactional email services market.
Short-Term Versus Long-Term Priorities
Marketing Challenge: Retest or Roll With It?
Cameron MacDonnell is unsure as to whether his campaign test results are an anomaly. Should he retest or just run the campaign as is? Read the full story and provide your advice.
analyzing consumers' predicted spending
The Value of Customer Lifetime Value
This compilation of recent Direct Marketing News content addresses the increasing viability of content marketing, what marketers should avoid and embrace in their content marketing strategies, and how marketers can continue to expand on the idea of bringing value to customers’ lives through not only products and services, but through marketing, as well.
Events Calendar
Dec 1— The Path From Data to Action for Marketers
Forrester predicts what will happen in the seven hottest areas of data and analytics—and examines what marketers can do about it.
Dec 3— Content Marketing Virtual Event
Join Direct Marketing News for a one-day virtual conference to gain insight into content marketing that not only engages, but also sells.
Dec 8—10 Key Marketing Trends for 2016 and Ideas for Delivering Exceptional Customer Experiences
Join Silverpop Product Marketing Director Christ Murphy as he shares key marketing trends for 2016 and strategies you can use to create tighter bonds with contacts and enhance the customer journey.
Dec 10—Be Your Own Benchmark: Testing Strategies for Marketers
In this webinar, you’ll hear from the experts at Experian Marketing Services to learn tips for testing new marketing strategies and measuring their effectiveness.