Mailers Rise Up Against iPOST
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Personalized Content Helps Companies Stack the Deck in Their Favor [Infographic]
But not everyone is following suit.
Mailers Rise Up Against iPOST
Thirty-two organizations—from RR Donnelley to Disabled American Veterans—unite in opposition to the first Congressionally mandated postal increase in 40 years.
All-Star Marketing Tech Strategies
February 11: Be a Marketing Rainmaker
Marketing technology is allowing marketers to connect with customers in ways never before possible. But not just any tools will do for marketers who aim to be rainmakers; marketing cloud technologies provide the agility marketers need to keep pace with changeable customers. Guest speaker Ashu Garg, general partner at Foundation Capital, will discuss ways to ensure your marketing cloud has a silver lining.
February 18: The Future of Marketing Automation: Smarter Strategies and Niche Solutions
It’s clear in today’s market that agencies and local media companies need to adapt to the digital environment to grow their market share. A major challenge in 2016 will be quickly and accurately identifying which customers are ready to adopt a digital strategy while simultaneously insuring more cost-effective and efficient conversions.
Data-Driven Marketing Economy Tops $200 Billion
Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.
Marketing and Sales Still Lack Alignment
Relations aren't exactly improving between the two groups. It's past time to change that.
2016 Will Be a Growth Year in Marketing Spending
Winterberry Group predicts increased spending on nearly all marketing channels.
Virtual Event: Marketing Tech
February 25: Marketing Technology Demystified
With a mind-numbing number of options to choose from, selecting the right marketing technology can confound even the savviest marketer. Join us for a one-day virtual conference to get the information you need to stop feeling overwhelmed and start finding the tech tools that will support your marketing goals. KEYNOTES: Travis Wright, chief marketing technologist at CCP Global, and Peter DeLuca, head of marketing technology, OgilvyOne.
eBooks Chock Full of Insight
Content Marketing Triumphs and Challenges
How to adapt winning content strategies for your marketing organization and overcome the difficulties that come with this burgeoning customer engagement practice.
Making Marketing + Technology Add Up
Get the information you need to solve key problems in the marketing tech equation, including how to select the right technology and how to get the most out of it.
The Excitement Is Building
March 9 & 10: Marketing&Tech Innovation Summit
Join DMN for this showcase event dedicated to exploring ways in which marketing technology enhances marketing performance. On March 9 & 10 in New York, we'll reveal how marketing teams are using conventional and cutting-edge technologies—and collaborating with technologists—to innovate their marketing and improve business performance. Don't miss speakers from AccuWeather, Black & Decker, Gilt, San Francisco Giants, and more!
April 8: Marketing Hall of Femme
HONOREES ANNOUNCED: Join DMN for the 2016 Marketing Hall of Femme in New York to applaud the accomplishments of this year's honorees at a posh awards luncheon. The event also features a half day of workshops led by past honorees. It's a can't-miss event that provides attendees the opportunity to meet these Leading Ladies and hear the first-person narratives behind their success stories.