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ad:tech New York 2014 - Nov. 5-6, Javits Center
Discover, learn, network, problem solve at ad:tech New York. Take advantage of 225+ technology solution providers, five keynotes led by industry thought leaders, NEXT interactive display and startups, re-wired tracks featuring the hottest topics, 30 enhanced sessions with new speaker formats, face-to-face networking and much more!
Register now for 20% off

Are you ready to embrace a post-digital world?
Direct Marketing News and Forrester Research have partnered to conduct a survey on the state of digital marketing. As a marketing professional, we'd like your input. How ready are you to embrace a post-digital world? Tell us by participating in our survey. We'll use the aggregate results for a report, infographic, and other content. Plus, Forrester will reveal the findings at the 2015 Marketing&Tech Innovation Summit on January 29 in New York. Everyone who completes the 26-question survey can enter a drawing to win one of ten $50 VISA gift cards. Be a part of the story: 

Top Stories
Is Your Content Strategy Aligned With the Stars?
With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.
Customer Identity in the Digital Age
Industry experts explore the value in a person's cyber identity for marketers.
Finding a New Digital Rhythm [Infographic]
Is your marketing taking one step forward and two steps back?
De Quinto Tapped as Coke's Next CMO
The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.
Target Fires First Salvo in Holiday Shipping Wars
Free 3-to-5-day shipping on all orders from Target commences immediately. Other top retailers still require order minimums.
Sensitive Health Information: Protected and Not For Sale
By Xenia (Senny) Boone, General Counsel and SVP, Ethical Marketing Compliance Services, DMA
It's time for a data privacy checkup.
What would you do? Tell us for a chance to win $100
Marketing Strategy
Marketing Challenge: Rumor Has It (All Wrong)
October 01, 2014
An overheard part of a conversation about the new CMO's plan for variable compensation led to a false rumor. Now the new CMO has to dispel the rumor and get buy-in to the plan. What would you do? Email your answers to by October 31 for the chance to win $100.
Enter the 2015 Marketing&Tech Innovation Awards Today
With the right data and technology to support it, marketing can be unstoppable. But it's not just about the tools. Data scientists, marketing technologists, and Web specialists are the indispensible drivers of ensuring that technology is an asset, not just a tool. How have data, technology, and the people behind them helped you innovate your marketing? Click hereand tell us for a chance to capture the spotlight, and gain bragging rights, as a winner of the 2015 Marketing&Tech Innovation Awards.
Events Calendar
Oct 28—The Key to B2B Success: Account-Based Marketing
In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.
Oct 30—Essentials in Content Marketing: Think like a best-selling author
Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.
Nov 4—Privacy & Big Data Overload
Join this webinar and discuss balancing what we want to know, need to know and shouldn't know about customers.
Nov 18—Translation Blunders & Wonders: How Global Brands Get Lost and Found in Translation
In this webinar, translation veteran Nataly Kelly will give examples of brands that have made mistakes in other countries and languages and why they offer some important lessons.
Dec 3—Monetizing Content Marketing
As part of the buyer's journey, customers today want to be educated, informed, or entertained by the brands that interest them. Marketers have an opportunity to capture attention, convert browsers to buyers, and bolster loyalty by providing compelling content at the right moment in the customer lifecycle. Join Direct Marketing News for a one-day virtual conference to gain insight into content marketing that sells—and how you can show that connection.
Nov—Keys to Effective Webinar Delivery
Dial Up Your Mobile Marketing
Mobile Marketing By the Numbers [eBook]
Your personal guide to the ever-changing mobile marketing landscape—all in one place.
Featured List
List: Magazine Socialites - Leon Henry Inc.
Magazine Socialites - Leon Henry Inc. - Magazine Socialites is a distinctive networking site that exclusively services the magazine aficionado.

One Tough Question: Customer Loyalty
If gaining and maintaining customer loyalty feels too much like the quest for the Holy Grail, it may be time to think differently about your loyalty strategies. Eleven industry experts provide guidance in doing so by tackling one tough question: What is one thing marketers could do better to increase customer loyalty? Read more now...