PLUS: U.S. Bank Cashes In on Customer Feedback
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39 Ways the Future of Email is Evolving
The Forrester Wave™: Email Marketing Vendors Q3 2014 uses 39 different factors to rank and compare best of breed platforms for email marketers. Download this independent research report to gain insight into the future of email marketing and learn who has "the most visionary strategy of the evaluation." Download Now
Top Stories
NFC Gets an Airing, Thanks to Apple
The presence of NFC chips in iPhones could expand the technology's scalability for location-based marketing. Launching Apple Pay, however, appears to be its chief purpose.
Using Peer Pressure to Spark a Social Movement for Your Brand
By Jeanette McMurtry, principal, e4marketing
All of the cool kids are doing it.
Message Systems Networks for Better Deliverability
The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.
Getting Email Out of the Friend Zone
It may not be the sexiest channel, but it is the most reliable.
U.S. Bank Cashes In on Customer Feedback
Money's not the only thing that talks; great customer experiences also improve business.
App of the Week: Visme
Simplifying the process of creating professional presentations and infographics is Visme's mission.
Events Calendar
Sept 30—They Finally Bought Something, Now What Do I Do? Strategies for Post-Purchase Communications
In this webinar, Jodi Wearn will discuss post-purchase communications strategies designed to turn first time buyers into repeat customers and repeat customer into loyal fans.
Sept 30—40 Under 40 2014
Join us on September 30 in New York for the Direct Marketing News 40 Under 40 Awards, where we'll celebrate young marketing leaders who are not only succeeding, but excelling despite the many challenges they're faced with today.
Email on the Brink
Marketing Strategy

Marketing Challenge: The Risk of Taking Email Full Throttle
September 01, 2014
Tony Smith was trying to help grow Targeted Outreach—but his gut felt he was walking the ethical line. Should he cross his fingers and let things proceed? Read the full scenario and send your answers to by Friday, September 26.
You Have an Opinion. We want it.
We invite you to participate in a joint study by Direct Marketing News and Temkin Group that examines the connection between marketing and CX. Just a few short questions. Get in on the story at
Dial Up Your Mobile Marketing
Mobile Marketing By the Numbers [eBook]
Your personal guide to the ever-changing mobile marketing landscape—all in one place.
Featured List
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List: Active Liberal Donors - Leon Henry Inc. - Get donations from America's most generous donors to liberal political causes!
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6 Steps to Better Marketing Data
The fuel that drives engine of personalization is data, and the better the data, the better the results. But with so much data on offer, how can marketers ensure that their data is authoritative, real time, and verified—the three essentials required to ensure accurate personalized marketing? Download this eBook today to find out.