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KBM Group can help you deliver data- and insight-driven personalized engagement with new and existing customers. Create mutual value for stronger brand experiences and more profitable relationships. Learn how to engage with an audience of one. Visit us in Booth 509 at DMA2014. Click here to learn more.
Are you ready to embrace a post-digital world?
Direct Marketing News and Forrester Research have partnered to conduct a survey on the state of digital marketing. As a marketing professional, we'd like your input. How ready are you to embrace a post-digital world? Tell us by participating in our survey. We'll use the aggregate results for a report, infographic, and other content. Plus, Forrester will reveal the findings at the 2015 Marketing&Tech Innovation Summit on January 29 in New York. Everyone who completes the 26-question survey can enter a drawing to win one of ten $50 VISA gift cards. Be a part of the story: http://bit.ly/1oamIVM 


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Caples Student Campaign of the Year, sponsored by ASL Marketing, is our annual student competition where students can showcase their marketing talent to some of the brightest and most creative minds in the industry. Join us at the awards on November 12th and toast the winners alongside top agency talent.
Top Stories
What (Truly) Matters to Millennials
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A recent study reveals the things that millennials really care about—and what moves them to make a purchase.
Marketers Debate Quality Versus Quantity in Lead Generation
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Lead generation is rarely a simple conversation, especially when it comes to the number of leads generated versus the value of them.
One Third of Companies Fail to Measure Data Quality ROI
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Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Customer Centricity Is Spurring Marketing-Tech Investments
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A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.
What would you do? Tell us for a chance to win $100
Marketing Strategy
Marketing Challenge: Rumor Has It (All Wrong)
October 01, 2014
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An overheard part of a conversation about the new CMO's plan for variable compensation led to a false rumor. Now the new CMO has to dispel the rumor and get buy-in to the plan. What would you do? Email your answers to ginger.conlon@dmnews.com by October 31 for the chance to win $100.
Enter the 2015 Marketing&Tech Innovation Awards Today
With the right data and technology to support it, marketing can be unstoppable. But it's not just about the tools. Data scientists, marketing technologists, and Web specialists are the indispensible drivers of ensuring that technology is an asset, not just a tool. How have data, technology, and the people behind them helped you innovate your marketing? Click hereand tell us for a chance to capture the spotlight, and gain bragging rights, as a winner of the 2015 Marketing&Tech Innovation Awards.
Events Calendar
Oct 28—The Key to B2B Success: Account-Based Marketing
In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.
Oct 30—Essentials in Content Marketing: Think like a best-selling author
Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.
Nov 4—Privacy & Big Data Overload
Join this webinar and discuss balancing what we want to know, need to know and shouldn't know about customers.
Nov 18—Translation Blunders & Wonders: How Global Brands Get Lost and Found in Translation
In this webinar, translation veteran Nataly Kelly will give examples of brands that have made mistakes in other countries and languages and why they offer some important lessons.
Dec 3—Monetizing Content Marketing
As part of the buyer's journey, customers today want to be educated, informed, or entertained by the brands that interest them. Marketers have an opportunity to capture attention, convert browsers to buyers, and bolster loyalty by providing compelling content at the right moment in the customer lifecycle. Join Direct Marketing News for a one-day virtual conference to gain insight into content marketing that sells—and how you can show that connection.
Nov—Keys to Effective Webinar Delivery
Dial Up Your Mobile Marketing
Mobile Marketing By the Numbers [eBook]
Your personal guide to the ever-changing mobile marketing landscape—all in one place.
Featured List
List: Magazine Socialites - Leon Henry Inc.
Magazine Socialites - Leon Henry Inc. - Magazine Socialites is a distinctive networking site that exclusively services the magazine aficionado.

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One Tough Question: Customer Loyalty
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