Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?
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Marketers Should Be Excited For Wearables, Consumers Sure Are
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Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.
Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?
By Phil Britt
Knowing followers' engagement levels can help to guide a brand's social interaction strategy.
A Doc With a True Vision for Local Marketing
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Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.
The 2015 Marketing Wish List
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From content to cross-channel marketing, five skilled marketers share what they hope to see more—and less—of in 2015.

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In Case You Missed It
Digital Marketing
Frawley Named CEO of Epsilon
December 17, 2014
By
The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.
Mobile Marketing
Ad Platform for Wearables Debuts
December 17, 2014
By
FitAd aims to take fitness and health brands on the run with digitally connected exercisers.

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The Most Important Customer Data Point: What it comes to understanding customers, all data isn't created equal.

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Call for Entries—Marketing Hall of Femme 2015
Direct Marketing News is accepting nominations for this year's Marketing Hall of Femme, which honors women in the highest marketing positions in organizations of all sizes, across all industries whose actions and accomplishments make them true Leading Ladies.

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