Marketing on #ThrowbackThursday
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Marketing on #ThrowbackThursday
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Turns out throwbacks boost not only nostalgia but consumer spending.
Customer Experience Failures Balloon Into Bigger Problems [Infographic]
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Poor customer experiences can lead to deflated revenue and loyalty.
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[Virtual] Marketing Innovation Summit for B2B
On Tuesday, June 16... the #B2BSummit goes Virtual! From the comfort of your computer, join the Virtual Marketing Innovation Summit for B2B to learn the latest Account-Based Marketing strategies and best practices from experts at SiriusDecisions, GE, Salesforce.com, MRM//McCann, Citrix, Domo, ChiefMarTech.com and more. Register at no cost today >>
Don't Miss This
Every Season Is Vacation Season for the Tennessee Department of Tourist Development
By Jennifer Littlejohn, director of marketing for the Tennessee Department of Tourist Development
The state tourism organization launched a multi-seasonal campaign to increase engagement among target markets.
Euro Review Site Invades America
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Trustpilot aims to be the Yelp or TripAdvisor for companies doing business primarily online.
Amazon to Offer Free Same-Day Delivery
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The feature is added for Prime members on orders of $35 and above as it rolls out the service to two new cities.
Keep your email marketing strategy fresh
Avoid Email Campaign Chaos
Today’s overcrowded inboxes are here to stay. Read how companies such as Diamond Candles and Uber are rocking their email campaigns, view insights from the latest research reports on email marketing, and get expert advice in this eBook on refreshing your email efforts.
The Budgeting Woes of Multichannel Marketing
Spoiled for Choice, Challenged by Attribution
Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?
Events Calendar
June 11—Individualized Insights Goes Far Beyond Personalization
Join Michael E. Gazala, VP, research director at Forrester, Teradata's guest speaker, and Direct Marketing News Editor-in-Chief Ginger Conlon as they discuss how to use data-driven marketing to uncover and apply individual insights.
June 25—3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything
Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.
Aug 20—Monetizing Social Media
Join Direct Marketing News for a one-day virtual conference to learn how to move beyond simple engagement activities on social media, and instead entice fans to evangelize, share, and purchase.
What's New: DMN's Latest e-Books

5 Ways to Transform Data Into a Revenue-Generating Asset You may not even realize that your data is a treasure trove of information. Once you take the appropriate steps to understand your customer data, you'll begin to uncover the great value in it. This eBook is the resource you need to manage data successfully.

A Mélange of Content Marketing Advice Content marketing is as tricky to get right as it is valuable when you do so. Inside this eBook, you'll find tips and tricks to bolster your content marketing techniques—and, ultimately, leverage your cross-channel content to drive sales.

Make Multichannel Lead Gen a Reality Finding and capturing new leads can be a difficult, frustrating process. But it's possible—and profitable—to revamp your demand-gen efforts to be more effective in today's multichannel world.


Featured List
List: The Metropolitan Museum of Art Now Offers 25-48 Month Buyers! - Infogroup
The Metropolitan Museum of Art Now Offers 25-48 Month Buyers! - Infogroup - The Metropolitan Museum of Art and Infogroup are pleased to announce that the file is now offering older names to mailers.