Making the Move to People-Based Marketing
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Marketing&Tech Update
Are Millennials Really That Hard to Win Over?
Maybe so, but one strategist says that mobile may be the answer .
Customer Insight Is DeWALT's Power Tool
From concept to packaging, the company drills into qualitative and quantitative customer data to better its marketing.

Penton® SmartReach™ is your connection to the RIGHT people in the RIGHT companies, making REAL business decisions. Our team enables marketers, agencies and brokers to target and engage audiences from Penton's proprietary database of 20 million global B2B decision makers. We'll connect you to buyers and deliver results-driven programs that optimize ROI. For more information, call Rosalie Garcia at (212) 204-4358.
Don't Miss This
Rocket Fuel Makes Move to People-Based Marketing
It claims 30% higher response for beta testers of the system that promises a single view of individuals across devices.
Stop Worrying About Ad Blockers and Start Worrying About Xindi
The digital marketing landscape remains open to plunder by a growing lineup of criminal innovators. Meet Xindi.
Oracle Seeds Its Marketing Cloud With New Goodies
New tools are added for sales attribution, cross-channel integration, and multivariate testing.
USPS Proposes New Print Technology Promo for 2016
It will encourage the use of tactile and sensory print techniques, as well as A/B testing.
Left Brain, Right Brain, RankBrain
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.
Short-term versus Long-term
Marketing Challenge: Retest or Roll With It?
Cameron MacDonnell is unsure as to whether his campaign test results are an anomaly. Should he retest or just run the campaign as is? Read the full story and provide your advice.
Start optimizing your efforts
Content Marketing By the Book
This compilation of recent Direct Marketing News content addresses the increasing viability of content marketing, what marketers should avoid and embrace in their content marketing strategies, and how marketers can continue to expand on the idea of bringing value to customers’ lives through not only products and services, but through marketing, as well.
Upcoming Events
Dec 01—The Path From Data to Action for Marketers
Forrester predicts what will happen in the seven hottest areas of data and analytics—and examines what marketers can do about it.
Dec 03—Content Marketing Virtual Event
Content marketing is an exceptional way to educate, inform, and entertain prospects and customers. In fact, marketers can use content across the customer lifecycle to capture attention, convert browsers to buyers, and bolster loyalty by providing compelling content at the right moment. Join Direct Marketing News for a one-day virtual conference to gain insight into content marketing that not only engages, but also sells.
Dec 08—10 Key Marketing Trends for 2016 and Ideas for Delivering Exceptional Customer Experiences
Join Silverpop Product Marketing Director Christ Murphy as he shares key marketing trends for 2016 and strategies you can use to create tighter bonds with contacts and enhance the customer journey.
Dec 10—Be Your Own Benchmark: Testing Strategies for Marketers
In this webinar, you’ll hear from the experts at Experian Marketing Services to learn tips for testing new marketing strategies and measuring their effectiveness.
Marketing&Tech Innovation Awards
We're excited to announce that we've launched nominations for the 2016 Marketing&Tech Innovation Awards, which honor the most innovative strategies, platforms, and people in marketing. We are now accepting entries. Enter today! Entry Deadline December 7, 2015.
Marketing Hall of Femme
Direct Marketing News is excited to be accepting nominations for this year's Marketing Hall of Femme. For the past three years, we've honored women in the highest marketing positions in organizations of all sizes, across all industries. Their actions and accomplishments have made them true Leading Ladies. Submit your nominee by December 11, 2015.