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White Paper: Master Mobile Measurement to Unleash True Cross-Channel Advertising
Our latest whitepaper will change the way you look at mobile.
Despite the unquestioned role played by mobile devices throughout the path to purchase, only 13% of marketers are very confident in their ability to attribute cross-channel return on ad spend. What's standing in the way? Reliable methods of measuring mobile beyond taps and site visits. Download the whitepaper now .
Marketing&Tech Update
Ensighten and Anametrix Unite in an Open Relationship
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Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.
A 2014 Snapshot of Social Media Marketing
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This year, marketers doubled down on social media—and digital plans for 2015 will likely be even more robust.
Moving at the Speed of Mobile
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The second screen is changing everything. But one skillful marketer says it may not all be for the better.
New App Aims to Quicken Reps' Response on Salesforce
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Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.
Atlas Hugged
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Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?
Android Season Approaches
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Google's traditional release window looms large—just in time to challenge Apple's impressive iPhone 6 release.
Three Quarters of Telecoms' Mobile Presence Is in Video, Rich Media
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Demographic and location targeting dominate campaigns from AT&T, Verizon, and T-Mobile, says a year-long study.
Upcoming Events
Today—The Art of Segmentation in Cross-Channel Marketing
The Limited joins Experian Marketing Services in a special webinar to discuss how The Limited is incrementally increasing sales by leveraging data collected online and the power of segmentation to deliver shoppers highly customized brand experiences.
Oct 21—Best Practices Are Killing Marketing - It's Time to Test and Learn
Join EPiServer to discover the key to achieving demonstrable results and ROI in your digital marketing efforts and how to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.
Oct 30—Essentials in Content Marketing: Think like a best-selling author
Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.
Nov 4—Privacy & Big Data Overload
Join this webinar and discuss balancing what we want to know, need to know and shouldn't know about customers.
Nov 18—Translation Blunders & Wonders: How Global Brands Get Lost and Found in Translation
In this webinar, translation veteran Nataly Kelly will give examples of brands that have made mistakes in other countries and languages and why they offer some important lessons.
Dec 3—Monetizing Content Marketing
As part of the buyer's journey, customers today want to be educated, informed, or entertained by the brands that interest them. Marketers have an opportunity to capture attention, convert browsers to buyers, and bolster loyalty by providing compelling content at the right moment in the customer lifecycle. Join Direct Marketing News for a one-day virtual conference to gain insight into content marketing that sells—and how you can show that connection.

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THE THREE P'S OF PERSONALIZATION: PRECISION, PREDICTION, & PURPOSE
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