PLUS: Native Ads Unmasked!
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Don't miss Marketing—CX Central @ OpenWorld to learn how to personalize the modern marketing journey to improve customer loyalty.
  • Gain insight into delivering consistent cross-channel marketing
  • Discover how to provide the right information to the right customer at the right time and with the right channel
  • Learn how to deliver contextually relevant social and interactive online experience across web, mobile, and social channels to engage in dynamic and interactive conversations with customers
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Marketing&Tech Update
Less Than Half of Marketers Say the C-Suite "Gets" Digital
By Phil Britt
The long road to digital marketing leadership starts with organizational alignment, a study finds.
Shakira Teams With Activia to Conquer Darth Vader Jr.
By
The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.
China to Launch its Own Operating System
By
A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.
Gaming the System for Internet Retailers
By
Optimove, a retention marketing company focused on the gaming industry, announces a version of its software aimed at e-commerce companies.
Native Ads Unmasked!
By
A Google product engineer introduces a browser plug-in that outs native advertising.
Mohegan Sun Bets on an Integrated Customer Experience
By
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Candidates Hook Into Twitter
By
A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.
Salesforce Introduces Community Cloud
By
The future of customer engagement for both B2B and B2C operations, Salesforce predicts, is in private, LinkedIn-style networks tying them to clients and partners.

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Sept 10th: Retail Marketing Is Omnichannel Marketing
Join Direct Marketing News for a one-day virtual conference to learn the latest on how to transform mundane marketing into omnichannel marketing that will allow you to reach and engage the right consumers across digital and traditional channels with relevant, targeted, and contextual communications.
Register now


Upcoming Events
Sept 4—Why Traditional Call Tracking Is No Longer Enough
LogMyCalls will share emerging trends for call analytics in 2014. They will explain why traditional call tracking is not relevant, and share more than 25 pieces of proprietary data gathered by analyzing MILLIONS of calls in Q2 of 2014.
Sept 9—Best Practices for Content Marketing Webinars
Adobe will share tips and guidelines such as: What types of webinars work best for content marketing? How do you write effective promotional materials? And what types of presenters do audiences respond to?
Sept 10—Retail Marketing is Omnichannel Marketing
Join Direct Marketing News for a one-day virtual conference to learn the latest on how to transform the mundane marketing into omnichannel marketing that will allow you to reach and engage the right consumers across digital and traditional channels with relevant, targeted, and contextual communications.
Sept 30—They Finally Bought Something, Now What Do I Do?
In this webinar, Silverpop will discuss post-purchase communications strategies designed to turn first time buyers into repeat customers and repeat customer into loyal fans.
Sept 30—40 Under 40 2014
Join us on September 30 in New York for the Direct Marketing News 40 Under 40 Awards, where we'll celebrate young marketing leaders who are not only succeeding, but excelling despite the many challenges they're faced with today.

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THE THREE P'S OF PERSONALIZATION: PRECISION, PREDICTION, & PURPOSE
Unable to deliver the personalized experience your customers demand? Attend this webinar to learn how to drive long term loyalty, decrease churn, and increase customer life time value through analytically-driven personalization strategies. Get personalization right every time with every customer. Click here to register.