PLUS: LinkedIn Acquires Bizo
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Marketing&Tech Update
Data Helps Wyndham Hotel Group Deliver a Five-Star Experience
The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.
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Yahoo Makes Big Play in Mobile Advertising
It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.
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The professional network brings business audience marketing to its platform for $175 million.
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Aim is to develop a "next generation" media planning tool.
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Upcoming Events
July 29—How to Get the Most Out of Your Email Campaign
Register to learn current consumer attitudes toward email marketing, how marketers can respond to end user needs, where existing email programs fall short, and how to increase engagement and ROI
Aug 7—7 Ways to Enhance Your Webinar Promotions
ON24 will share 7 tips for increasing the effectiveness of your webinar promotions, resulting in higher registration and attendance.


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