Is Amazon Really Bigger Than Walmart?
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Flexjet Takes Its Website to New Heights
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The private jet company relies on digital content to drive engagement among its high-flying customers.
Is Amazon Really Bigger Than Walmart?
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Old schoolers will say heck no. The Waltons outdid Bezos by $400 billion in sales last year. But the digital game is new, and it's a long-term play.

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Relationship-First Marketing for a Mobile World
Consumers worldwide have nearly five billion active mobile subscriptions—that's almost a billion and a half more active mobile subscriptions than toothbrushes sold. With more than five times more mobile devices than PCs on the planet today, as a marketer, chances are your messages are being consumed in the mobile channel. If you're not aligning your strategies with this new reality, you may find your business headed the way of the landline.
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Dynamic Signal Unveils New Platform
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It aims to simplify the complexity of scaling programs enterprise-wide and allow a larger number of employees to share company-approved content.
Amazon Makes Pitch for Drone Airspace
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In its mission to offer 30-minute delivery, it asks for a commercial drone space at between 200 and 400 feet.
The Approaching New Mobile Season Heats Up on Social
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New devices from Motorola and OnePlus spark excitement—and debate—ahead of anticipated fall releases.
Social Climbs the Customer Sat Charts
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And search declines on the American Customer Satisfaction Index as it struggles with mobile optimization.
How to Give a Customer the Axe
Marketing Challenge: The Delicate Task of Firing a Customer
Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal's account rep her plan.
Grab and Hold Your Customers
Is Your Loyalty on Par?
Your mobile-friendly points program may not be enough to retain the loyalty of today’s fickle customers. With this eBook, you’ll learn how to create loyalty initiative that keeps customers engaged and enamored.
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Cross-Channel Attribution: Myth or Reality?
Customers traverse myriad channels in the journey to a purchase. This makes cross-channel attribution extremely difficult—but not impossible. So, how can you allocate the purchase accurately?

Harmonize Direct Mail Data With an Omnichannel Approach
Want to take an omnichannel approach to marketing, but are missing something? Read how to gain better control of and visibility into your campaign; determine the best mix of channels and timing for optimal campaign impact; and drive a positive and impressive customer experience.

Avoid Email Campaign Chaos 
Today's overcrowded inboxes are here to stay. Read how companies such as Diamond Candles and Uber are rocking their email campaigns, view insights from the latest research reports on email marketing, and get expert advice in this eBook on refreshing your email efforts.



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Today—CASL Rewind: What CASL Enforcements Mean for Email Marketers
Join the webinar and hear from Dana-Lynn Wood, Senior Enforcement Officer at the Canadian Radio-Television & Telecommunications Commission (CTRC)—CASL's primary regulatory body—as she discusses key takeaways from her first-hand experience with CASL enforcements, and get insider tips on how to prepare for what's coming next.
Aug 13—Build Successful Presentation Skills for Marketing Webinars
As a webinar presenter, are you worried that you aren't as engaging and interesting as you are when you present live? As an attendee, have you been interested in a topic but turned off by the presenter?
Aug 18—The Secret to Successful Mobile Strategies for Direct Response Marketing
Customers have been responding to your offline advertising for decades - from radio and tv to print and direct mail, these programs have been staples of your marketing spend. But in today’s mobile world, is your marketing strategy keeping up?
Aug 20—Monetizing Social Media
Join Direct Marketing News for a one-day virtual conference to learn how to move beyond simple engagement activities on social media, and instead entice fans to evangelize, share, and purchase. Featuring KEYNOTES from Mike Nesladek, VP of marketing at Newton Running, and Zachary Tumin, NYPD's deputy commissioner for strategic initiatives.
Sept 3—10 Common Webinar Mistakes...And How to Avoid Them
Join ON24 and Direct Marketing News for the 2015 edition of “10 Common Webinar Mistakes…and How to Avoid Them” and learn tips and best practices that can increase the value of your webinars, for you and your audience.
Sept 24—40 Under 40 Awards
The Direct Marketing News' 40 Under 40 Awards is ready to honor the exceptional marketing achievements of these 40 young winners on Thursday, September 24, 2015 at 42West at The Out Hotel in New York City. Purchase your tickets today to join the party!