Customer Acquisition Goes to Washington
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Marketing&Tech Update
4 Tips for Surviving a Hyperconnected World
How marketers can thrive in a world of connected devices and growing expectations.
Customer Acquisition Goes to Washington
Fluent, an ad tech platform for B2C's and nonprofits, opens a DC office to serve political candidates.
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Why Was Rerouted
The Amazon competitor most likely scuttled its subscription-based plan when it discovered small commissions and higher volume worked better.
Beintoo Announces Partnership With Tapad
Via the partnership, Beintoo will license the marketing solutions provider's privacy-safe, cross-device data for audience extension and offline attribution within its BeAudience and BeAttribution platforms.
IBM Kicks Off 'Cognitive Business' Era on MNF Tonight
Marketing chief Jon Iwata says the theme's poster boy, Watson, is outfitted to scan customers in the cloud.
It's Happening: Washers Can Order Their Own Detergent from Amazon.
General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.
Marketers Need to Step Up Their Cross-Channel Game
Fewer than 30% of marketers track customers across touchpoints by using cookies.
Marketing Challenge: Risky Business
A CMO hates an upcoming campaign, but his company already committed $200,000 to it. Does he kill the campaign or run with what he thinks will be a poor performer? Read the details and give your opinion.
designing action-oriented experiences
5 Steps to Creating a Compelling Customer Experience eBook
There are myriad ways to a superior customer experience—one that’s relevant to a specific organization and its customers. This eBook outlines five steps marketing professionals can take to create a customer experience that will engage and delight their consumers.
Email’s greatest strength is also its greatest weakness
The Email Opportunist
As email continues to evolve and reinvent itself, marketers need to better understand their customers to engage them and drive action. Sixteen marketing leaders give their unique takes on how to ensure that your email marketing strategies are getting the desired results.
Upcoming Events
Oct 27—Getting Video Projects Done on Time and On Budget
During this informative webinar, we’ll go over how we did it, by using ProofHQ to review, comment and approve our most recent video project.
Oct 29—Your Passport to Global Email Marketing Success
Attend this webinar and get the checklist every email marketer needs before sending emails outside of North America. Join Dennis Dayman, Chief Privacy and Security Officer at Return Path, and Len Shneyder, Director of Industry Relations at SparkPost, as they share their tried-and-true best practices for successfully sending email to diverse audiences around the world.
Nov 05—Webinar Benchmarks Report
Attend the ON24 annual Webinar Benchmarks Report webcast and learn industry benchmarks and best practices for delivering successful webinars.