Xbox Wins at Game Marketing
View web version
Marketing&Tech Update
Xbox Wins at Game Marketing
By
Strategists at the leading game developer reveal how brands can get in on game marketing.
Apple's Semetric Acquisition Brings Big Data to Music
By
With the purchase of this analytics company, Apple could spark the next wave of Big Data and change the monetization of music.
Marketo Adds Lead Analysis Partner
By
DataHero promises to give the marketing automation platforms customers a better read on their pipelines.
Machine Learning for Middle-Market Marketers
By
AgilOne founder Omer Artun claims his company's latest release will democratize the power of predictive analytics.
Philips Sparks Deep Engagement With Playful Mobile Videos
By
Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.
Magzter Launches Netflix-Style Model
By
The digital newsstand seeks to expand adoption with an "all-you-can-read" plan for $9.99 a month.
Teradata Absorbs Mobile Marketing Service Into its Cloud
By
It acquires Appoxee, a mobile marketing platform created for marketers by marketers.
Shedding Light on Dark Social
By
A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.
Advertisement



Improve your marketing campaigns in 90 days or less
Marketing executives like you are under constant pressure to improve the customer experience. Inaccurate, dispersed customer data prevents you from identifying your best customers, understanding buying behaviors and sending targeted offers. Learn how quality customer data can deliver actionable customer insights in real-time and power more revenue-generating campaigns in a single business quarter. Access Now
Get Your Marketing&Tech On
January 29—Marketing&Tech Innovation Summit
Marketers, come hear how to collaborate with technologists to out-innovate the competition. Featured speakers include Mayur Gupta, global head, marketing technology & innovation, at Kimberly-Clark, Dell Managing Editor Stephanie Losee, Mitel CMO Martyn Etherington, and Forrester VP and Principal Analyst Sheryl Pattek. PLUS: DMN will reveal winners of the inaugural Marketing&Tech Innovation Awards.
Friendship before business?
Marketing Challenge: It's Just Business, Nothing Personal—Or Is It?
Drake Darrow just got awarded a huge promotion. The caveat: Colleague and close friend Chris Tarton will be laid off as a result. How should Darrow handle the situation? Read the full scenario and share your opinion.
12 ways to improve how you measure marketing success
Data/Analytics
One Tough Question: Marketing Measurement [Interactive eBook]
November 13, 2014
Explore how to get the most from marketing investment in this interactive eBook.

Advertisement


Is your work getting the recognition it deserves?
The Hubbies unearth the best examples of social and technology innovation, honoring work that sets the standard for what brands and marketing platforms can achieve. If you think your work is bold enough, you need to enter today.
Get Your Insight on the Go With DMN's e-Books

Don't let the competition get you down. Give your marketing campaigns that extra punch with the power of analytics. Get coached on how to use analytics to transform your data into useful information that will get you closer to customers and knock out the competition. Find the insight that you need here


How can you reinvigorate your email marketing strategy and reengage customers after the hectic holiday season? Don't fret. The answers to having a cheerful holiday and keeping your email fresh and relevant in the New Year are right here.


Fortunately, there are as many ways to resolve channel conflict as there are causes for it. Here, 10 marketing experts lend their advice by answering the question: What's a leading cause of channel conflict in marketing today and what's one way marketers can resolve that particular issue?


Advertisement:
The OMC LookBook: 20 Cases of Innovative Digital Marketing Excellence
Our team has curated 20 examples of inspiring cross-channel marketing creative from the past year - showcasing standout cross-channel creative. Carefully curated by a team of experts, this collection of accomplished design, copy, coding and strategy points the way forward for marketing.
Read more now...
Upcoming Events
Jan 27—Plan Ahead for the Top 2015 Trends in Email
Join Ryan Phelan, named one of the top 30 digital strategists by the Online Marketing Institute, as he shares what impacted email last year, and his predictions for 2015.
Feb 3—Transform Your Webinars into Immersive Content Marketing
Join Roger Courville, CSP, for a different webinar experience to learn how to transform your webinars into immersive content marketing.
Feb 10—4 Predictions for Call Tracking and Mobile Marketing in 2015
In this webinar, with some of the most well-known mobile marketing experts, you'll get a window into what to expect next year.
Call for Entries—Marketing Hall of Femme 2015
Direct Marketing News is accepting nominations for this year's Marketing Hall of Femme, which honors women in the highest marketing positions in organizations of all sizes, across all industries whose actions and accomplishments make them true Leading Ladies.
Accelerate Your Mobile Marketing—Virtual Event Feb 26