Facebook's Rapid Mobilization
View web version
Advertisement



Gartner Report : The 2014 Magic Quadrant for WCM
Download a complimentary copy of the 2014 Gartner Magic Quadrant for Web Content Management. The report contains a comprehensive overview of the web content management marketplace and detailed vendor analysis. Take a closer look at EPiServer, to see how we deliver beyond basic web content management with a platform that connects digital marketing and ecommerce to create unique customer experiences. Get your copy: http://www.episerver.com/gartner-wcm-2014
5 minutes could get you $50
Direct Marketing News and Forrester Research have partnered to conduct a survey on the state of digital marketing. As a marketing professional, we'd like your input. How ready are you to embrace a post-digital world? Tell us by participating in our survey. We'll use the aggregate results for a report, infographic, and other content. Plus, Forrester will reveal the findings at the 2015 Marketing&Tech Innovation Summit on January 29 in New York. Everyone who completes the 26-question survey can enter a drawing to win one of ten $50 VISA gift cards. Be a part of the story: http://bit.ly/1oamIVM 

Marketing&Tech Update
Facebook's Rapid Mobilization
By
Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.
DMA2014: Insight, Strategy, and Innovation
By
Customer experience wisdom from the mouths of leading data-driven marketers at DMA2014.
9 Search Marketing Secrets From the Ritz-Carlton
By
The Stars of Search Award winner reveals his secrets to search marketing success.
Target Better With Facebook, Sandberg Tells Marketers
By
In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.
The Twitterverse Is Not Expanding Fast Enough for Investors
By
Twitter's earnings report yesterday had users growing less than 5%. Wall Street reacts today with a 13% decline in the social network's stock price.
In Music Marketing, It Pays to Be Bold
By
Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.
Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales
By
The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.
Sorry Millennials, Gen Xers are the Real Device Divas
By
And men account for a greater percentage of total time spent on mobile, according to a Nielsen survey.
Customer Identity in the Digital Age
By
Industry experts explore the value in a person's cyber identity for marketers.
Is Your Content Strategy Aligned With the Stars?
By
With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.

Advertisement



Caples Student Campaign of the Year, sponsored by ASL Marketing, is our annual student competition where students can showcase their marketing talent to some of the brightest and most creative minds in the industry. Join us at the awards on November 12th and toast the winners alongside top agency talent.
Upcoming Events
Today—Essentials in Content Marketing: Think like a best-selling author
Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.
Nov 4—Privacy & Big Data Overload
Join this webinar and discuss balancing what we want to know, need to know and shouldn't know about customers.
Nov 13—Keys to Effective Webinar Delivery
Nov 18—Translation Blunders & Wonders: How Global Brands Get Lost and Found in Translation
In this webinar, translation veteran Nataly Kelly will give examples of brands that have made mistakes in other countries and languages and why they offer some important lessons.
Nov 20—Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns.
Dec 3—Monetizing Content Marketing
As part of the buyer's journey, customers today want to be educated, informed, or entertained by the brands that interest them. Marketers have an opportunity to capture attention, convert browsers to buyers, and bolster loyalty by providing compelling content at the right moment in the customer lifecycle. Join Direct Marketing News for a one-day virtual conference to gain insight into content marketing that sells—and how you can show that connection.

Advertisement:

THE THREE P'S OF PERSONALIZATION: PRECISION, PREDICTION, & PURPOSE
Unable to deliver the personalized experience your customers demand? Attend this webinar to learn how to drive long term loyalty, decrease churn, and increase customer life time value through analytically-driven personalization strategies. Get personalization right every time with every customer. Click here to register.