Why Customer Engagement Is Important, and How to Track It
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Marketing&Tech Update
Video Puts Marketing in Motion
By Jason Compton
Popular among consumers for everything from education to entertainment, video should also be a content marketing staple.
Why Customer Engagement Is Important, and How to Track It [Video]
Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.
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Upcoming Events
Today—Accelerate Your Mobile Marketing (Virtual Event)
What you need to know now to connect, engage, and convert customers using mobile marketing.
March 3—ISP Mythbusters: How to Send Better Emails
Join experts from Comcast and Message Systems as they field your top questions about ISPs and email abuse, and share actionable insights into how to send better emails.
March 10—Customer Experience Marketing That Makes a Splash
March 17—How to Bring Your Webinars Back From the Dead
So your awesome webinar just ended -- now what? For most companies, once a webinar is over, it’s dead and gone, never to be seen again. Well, it’s time to re-animate your webinars and bring them back above ground.
March 24—Build a Content Strategy to Support Multichannel Marketing
Content marketing is most effective when it's unified across customer interaction points.
Save the Date—Marketing Hall of Femme 2015
Join Direct Marketing News on Friday, April 24 in New York, when we celebrate this year's Marketing Hall of Femme. The award honors women in the highest marketing positions in organizations of all sizes, across all industries whose actions and accomplishments make them true Leading Ladies.