Why Customer Engagement Is Important, and How to Track It
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Marketing&Tech Update
Video Puts Marketing in Motion
By Jason Compton
Popular among consumers for everything from education to entertainment, video should also be a content marketing staple.
Why Customer Engagement Is Important, and How to Track It [Video]
By
Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.
In Case You Missed It
New Facebook App Helps Manage Ads While On the Go
By
Marketers can now create and monitor ads from their iOS devices.
Digital Advertising Alliance Intros App for Data Opt-Out
By
The mobile pieces of the data collection opt-out puzzle are put in place.
Lattice Engines and Madison Logic Partner on Customer Intelligence
By
They will offer a single service combining predictive analytics and purchase intent data.
Pitney Bowes Intros Multi-Job Inserting System
By
A mobile-compatible digital interface lets mailers react quickly when moving from letters to flats in the same work cell.

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The Marketing&Tech Innovation Summit 2015 Video Portal
The 2015 Direct Marketing News Marketing&Tech Innovation Summit pulled back the curtain on how marketers and their technology colleagues can collaborate to achieve exponential innovation.
How to make yourself the star of social
Social Marketing Is Changing. Are You Keeping Up?
Learn how to steer your marketing around shifting user demographics and ever-changing social rules, shine among the marketing crowd on social media, and debunk some of social media marketing’s most pervasive myths.
Results or Attitude: Which Is the Keeper?
Marketing Challenge: Good Marketer, Bad Attitude
Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's boss, Lenore Cranston, has spoken to him, but to no avail. What should she do?
Get Your Insight on the Go With DMN's e-Books
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What you need to know now to connect, engage, and convert customers using mobile marketing.
March 3—ISP Mythbusters: How to Send Better Emails
Join experts from Comcast and Message Systems as they field your top questions about ISPs and email abuse, and share actionable insights into how to send better emails.
March 10—Customer Experience Marketing That Makes a Splash
March 17—How to Bring Your Webinars Back From the Dead
So your awesome webinar just ended -- now what? For most companies, once a webinar is over, it’s dead and gone, never to be seen again. Well, it’s time to re-animate your webinars and bring them back above ground.
March 24—Build a Content Strategy to Support Multichannel Marketing
Content marketing is most effective when it's unified across customer interaction points.
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