Marketers Exaggerate Their Digital Prowess, Says Report
View web version
5 minutes could get you $50
Direct Marketing News and Forrester Research have partnered to conduct a survey on the state of digital marketing. As a marketing professional, we'd like your input. How ready are you to embrace a post-digital world? Tell us by participating in our survey. We'll use the aggregate results for a report, infographic, and other content. Plus, Forrester will reveal the findings at the 2015 Marketing&Tech Innovation Summit on January 29 in New York. Everyone who completes the 26-question survey can enter a drawing to win one of ten $50 VISA gift cards. Be a part of the story: http://bit.ly/1oamIVM 

Marketing&Tech Update
Marketers Exaggerate Their Digital Prowess, Says Report
By
Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.
WWE Studios Smacks Down Traditional Mobile App Games
By
A mobile Web game is the production company's new superstar in terms of engagement and conversion.
The Era of Socialcasting
By
Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.
Is Your Marketing View Too Narrow?
By
Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.
Candidates Fail Their Social Media Midterms
By
They didn't select the right social networks, messages, or metrics in many cases. Other than that, they get a C for effort, says Crimson Hexagon's customer support manager.
Cruz Slams GOP Colleagues Who'd Pass Internet Tax Act
By
The senator from Texas charges they would penalize catalogers and Internet retailers to support big brick-and-mortar retailers.
Bigcommerce Promotes Its "Better Backend" Through Guerrilla Marketing
By
No ifs, ands, or butts, this risky tactic paid off.
12 ways to improve how you measure marketing success
Data/Analytics
One Tough Question: Marketing Measurement [Interactive eBook]
November 13, 2014
Explore how to get the most from marketing investment in this interactive eBook.
Upcoming Events
Nov 13—Keys to Effective Webinar Delivery
Nov 18—Translation Blunders & Wonders: How Global Brands Get Lost and Found in Translation
In this webinar, translation veteran Nataly Kelly will give examples of brands that have made mistakes in other countries and languages and why they offer some important lessons.
Nov 20—Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns.
Dec 2—Best Friend Brand: Tips for Getting into Your Customers’ Inner Circle
Silverpop's tips to become a “Best Friend Brand” – one of the five or so companies that a person will repeatedly interact with and buy products from.
Dec 3—Monetizing Content Marketing
As part of the buyer's journey, customers today want to be educated, informed, or entertained by the brands that interest them. Marketers have an opportunity to capture attention, convert browsers to buyers, and bolster loyalty by providing compelling content at the right moment in the customer lifecycle. Join Direct Marketing News for a one-day virtual conference to gain insight into content marketing that sells—and how you can show that connection.
Dec 11—Know Your Customers, Grow Your Revenue
Marketers who use data to react to customers in real time will also drive profitable sales.
Dec 16—Case Study: Video Marketing Playbook
Learn about the essential technologies for video marketing, how video fits within your overall technology stack, best practices to drive real results and how companies like Salesforce's ExactTarget are executing video centric marketing strategies at scale.

Advertisement:

THE THREE P'S OF PERSONALIZATION: PRECISION, PREDICTION, & PURPOSE
Unable to deliver the personalized experience your customers demand? Attend this webinar to learn how to drive long term loyalty, decrease churn, and increase customer life time value through analytically-driven personalization strategies. Get personalization right every time with every customer. Click here to register.