Female Empowerment Dominates Twitter
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Marketing&Tech Update
The Periodic Table of Social Media
There's a science to social media. From content and metrics to terminology, here's a fun way to test and verify your social marketing experiments.
Political Marketing is in Good Hands With Hillary
Shoot, this is the longest and most boring financial ad I've ever seen. No wait, Hillary's running for president!
In Case You Missed It
Female Empowerment Dominates Twitter
Here's a look at some of the most poignant tweets from #EqualPayDay and #ToTheGirls.
Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans
The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.
Google's Mobile Algorithm Expected to Have Big Effect
More than half of marketers predict their search rankings will change when the mobile-friendly update launches next week.
It's Not Marketing, It's a Movement
Plus-size clothing retailer Lane Bryant redefines sexy with its new campaign—and in the process, ignites a social media firestorm.

The Mobile Data Management Platform
This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.
Read more now...
Empowered to Advance

Join our tweetchat on how advancing women within your organization assures its success: Tuesday, April 21, 1 pm EST/10 am PST; participate using #MktgFemme

Join co-hosts Direct Marketing News Editor-in-Chief Ginger Conlon (@customeralchemy) and Mercer CMO and 2015 Marketing Hall of Femme honoree Michelle Bottomley (@MichelleBott) for a thought-provoking tweetchat discussion on how women in marketing and beyond can catapult themselves forward in their careers and how others can ensure the development of the women in their organizations.

Be a part of the conversation to see where success takes your business #WhenWomenThrive. Tweet using #MktgFemme to participate in the tweetchat: Tuesday, April 21, 1 pm EST/10 am PST.

See what marketing and technology can do together
The Marketing&Tech Innovation Summit 2015 Video Portal
The 2015 Direct Marketing News Marketing&Tech Innovation Summit pulled back the curtain on how marketers and their technology colleagues can collaborate to achieve exponential innovation.
Define a lead-gen process that works best for you
Make Multichannel Lead Gen a Reality
Finding and capturing new leads can be a difficult, frustrating process. But it’s possible—and profitable—to revamp your demand-gen efforts to be more effective in today’s multichannel world.
Age is just a number. Or is it?
Marketing Challenge: Too Old to Be Digital?
Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs a younger digital leader and set out to find one, without discussing it with the pair. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. What should they do?
Get Your Insight on the Go With DMN's e-Books
Why Accurate, Reliable Customer Data Is a Marketing Imperative Struggling with data quality? In this eBook, you'll discover how to ensure reliable customer data, use unique and effective strategies to keep data up-to-date and valid, and leverage data to improve customer engagement.

Use Data to Build, Not Bust, Customer Trust
What does customer data privacy really mean in our digital age? Marketing execs discuss how to use customer data to your company's and customers' benefit— without destroying customer trust.

When Marketing & Tech Align, Magic Happens A marketing strategy powered by technology can make a brand unstoppable. This eBook highlights the insights gleaned from the live event on how to do just that. Hear from industry leaders at Citi, Dell, Forrester, Kimberly-Clark, and more in this eBook.

Direct Mail Myths Busted Find out how direct mail adds dimension to marketing. Also, learn about the six reasons to invest in direct mail.

Upcoming Events
Apr 21—Youtility: Why Smart Marketing is About Help, not Hype
In this Webinar, New York Times best-selling author Jay Baer introduces a new approach that cuts through the clutter: marketing that is truly, inherently useful. Filled with dozens of real-world examples, this hilarious and powerful presentation will fundamentally change the way you think about your business.
April 24—Marketing Hall of Femme 2015
Join Direct Marketing News for a swank luncheon in New York, when we celebrate this year's Marketing Hall of Femme. The award honors female chief marketers whose actions and accomplishments make them true Leading Ladies.
May 12—Deliver an immersive content experience using webinars
Content Marketing is a hot technique to attract and retain customers by creating and curating valuable content. How do you do it well during a webinar?
May 14—Lead-Gen That's on the Money
Join Direct Marketing News for a one-day virtual conference on strategies that will attract the prospects most likely to become customers.
Open Nominations—2015 40 Under 40 Awards
The Direct Marketing News 40 Under 40 awards celebrates exceptional achievement in marketing before the age of 40—and we're looking for the next crop of exceptional.