Seizing the Moments Is Essential to Mobile Dominance
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Marketing&Tech Update
Tailored Experiences Are the Perfect Fit for Joe's Jeans
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The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.
Millennials Are Devious When It Comes to E-Commerce
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More than a quarter of millennials have faked their birthdays when signing up for a newsletter to get a discount.

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Consumers worldwide have nearly five billion active mobile subscriptions—that's almost a billion and a half more active mobile subscriptions than toothbrushes sold. With more than five times more mobile devices than PCs on the planet today, as a marketer, chances are your messages are being consumed in the mobile channel. If you're not aligning your strategies with this new reality, you may find your business headed the way of the landline.
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Seizing the Moments Is Essential to Mobile Dominance
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Platforms like Google and Facebook, not apps, will control mobile minutes and, in turn, the mobile universe, says a Forrester report.
Social Media Day Celebrations Sweep the Web
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What better way to celebrate social media than with copious amounts of tweets and posts?
Facebook: Pay Only After 10 Seconds of Video Viewing
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The social network adds it as an option along with the current three-second standard.
App Marketing Costs Decline
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The cost to maintain loyal users dropped 10% to $2.47 in May, as app developers turn up the volume on targeting.
Mobile Video Views Show Alarming Growth
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Smartphone and tablet views have quadrupled in two years, leading mobile to claim 50% of video viewership by year's end, says a study.
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Is Your Loyalty on Par?
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Marketing Challenge: What to Do When Sales Rises Up Against Marketing
A week into her new role as chief marketing and sales officer, Abigail Bruner heard two of her top salespeople hatch a plan to pitch themselves to the competition. What should she do? Read the full story and provide your advice.
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