Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?
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Marketing&Tech Update
Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?
By Phil Britt
Knowing followers' engagement levels can help to guide a brand's social interaction strategy.
The 2015 Marketing Wish List
From content to cross-channel marketing, five skilled marketers share what they hope to see more—and less—of in 2015.
Ad Platform for Wearables Debuts
FitAd aims to take fitness and health brands on the run with digitally connected exercisers.
Marketers Start Seeing ROI From Data-Related Investments
Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.
Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride
Americans surveyed are willing to give up alcohol, chocolate, coffee, or sex for a month rather than get a call from a telemarketer on their mobile phone.
Facebook Deep-Sixes Bing
The company limits search to the boundaries of its vast social network and pulls the plug on Bing results.
Digital Drives Engagement, But Not Necessarily Brand Identity
Though an effective engagement medium, digital media may not be a marketers' best option for building a brand image, and ultimately, influencing buyers.
Nike Rules YouTube Ads, Beer Spots Still in the Mix
Google's review of the most-watched ads on YouTube shows the sporting goods behemoth hasn't lost its marketing prowess.
Push Notifications Doubled on Thanksgiving
Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.

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12 ways to improve how you measure marketing success
One Tough Question: Marketing Measurement [Interactive eBook]
November 13, 2014
Explore how to get the most from marketing investment in this interactive eBook.
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Don't let the competition get you down. Give your marketing campaigns that extra punch with the power of analytics. Get coached on how to use analytics to transform your data into useful information that will get you closer to customers and knock out the competition. Find the insight that you need here

How can you reinvigorate your email marketing strategy and reengage customers after the hectic holiday season? Don't fret. The answers to having a cheerful holiday and keeping your email fresh and relevant in the New Year are right here.

Fortunately, there are as many ways to resolve channel conflict as there are causes for it. Here, 10 marketing experts lend their advice by answering the question: What's a leading cause of channel conflict in marketing today and what's one way marketers can resolve that particular issue?

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