PLUS: Lead Generation in 2015
View web version
Advertisement

Nielsen: What content do consumers trust most?
Content might be king, but it's definitely NOT equal when it comes to influencing consumer decisions. Download Nielsen's latest report to understand the impact 3rd-party expert, branded, and user-generated content have on every stage of the funnel across 9 product categories, including auto, tech, and finance. Read it now!
Marketing&Tech Update
HubSpot Launches CRM at Inbound 2014
By
The marketing automation company extends its capabilities to the sales team.
Lead Generation in 2015
By
Strategy, content, and customers. Marketing pundits say those will be the three prongs of a successful lead-gen strategy in the coming year.
Message Systems Networks for Better Deliverability
By
The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.
Sitecore 8 Aims to Add Context to Customer Connections
By
The platform update offers enhancements designed to help marketers improve the customer experience.
Video's Going Programmatic, New Study Contends
By
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
Get Ready, New iPhones Change the Game for Marketers
By
Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.
7 Ways Marketers Can Get the Most out of LinkedIn
By Michele Meyer
When you use the site to bolster your personal brand, you also strengthen your company's brand image.
Dollar Growth Rate of Video to Peak This Year
By
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
Upcoming Events
Sept 30—They Finally Bought Something, Now What Do I Do?
In this webinar, Silverpop will discuss post-purchase communications strategies designed to turn first time buyers into repeat customers and repeat customer into loyal fans.
Sept 30—40 Under 40 2014
Join us on September 30 in New York for the Direct Marketing News 40 Under 40 Awards, where we'll celebrate young marketing leaders who are not only succeeding, but excelling despite the many challenges they're faced with today.
Oct 2—10 Steps to Planning a Successful Webinar
Join Direct Marketing News and Mark Bornstein, Sr. Director of Content Marketing at ON24, for a unique webcast during which he will share best practices, tools and samples for planning and executing a successful webinar.
Oct 28—The Key to B2B Success: Account-Based Marketing
In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.

Advertisement:

THE THREE P'S OF PERSONALIZATION: PRECISION, PREDICTION, & PURPOSE
Unable to deliver the personalized experience your customers demand? Attend this webinar to learn how to drive long term loyalty, decrease churn, and increase customer life time value through analytically-driven personalization strategies. Get personalization right every time with every customer. Click here to register.