Media Center Update
Direct Marketing News is hosting a Virtual Event on content marketing on December 10 and is looking for a senior-level client-side marketer at a recognizable brand to host the keynote sessions. It's a great opportunity to get one of your clients exposure by putting their customer in the spotlight!
The VE sessions are 30 minutes Q&A. The topic can be anything related to the overall description noted below. The speaker could do a straight presentation, or we could do a "fireside chat" Q&A. Past speakers have included executives from Calloway Golf, Capital One, Dell, GameStop, Kimberly-Clark (Scott Naturals brand), SunTrust Bank, and The Body Shop. We normally get about 800 registrants to our VEs.
Monetizing Content Marketing
Is not enough to produce and distribute content; marketers must also prove its value. Here's how.
As part of the buyer's journey, customers today want to be educated, informed, or entertained by the brands that interest them. Marketers have an opportunity to capture attention, convert browsers to buyers, and bolster loyalty by providing compelling content at the right moment in the customer lifecycle. Join Direct Marketing News for a one-day virtual conference to gain insight into content marketing that sells—and how you can show that connection. Session speakers will examine such topics as:
• Creating a comprehensive content strategy
• Using content to move customers through their purchase and life cycles
• Determining the ideal metrics to track the performance of and return on content
• Connecting content marketing to engagement, sales, and loyalty
If you have someone who fits the bill, please contact me at email@example.com by Friday, October 17.
Editor-in-Chief, Direct Marketing News