February 7, 2012

Inside Digital

Insurance marketers leverage targeted marketing

Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
 

Latest News

Facebook hires first CMO

Facebook has hired Rebecca Van Dyck, SVP and CMO at Levi's to join the social network as its first head of global marketing, according to reports.
 

JetBlue launches iPhone app, redesigns web and mobile sites

JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.
 

Staples to launch tablet-optimized e-commerce site

Office supply retailer Staples is launching a new e-commerce site that optimized specifically for shopping on tablet computers.
 

Facebook files for $5 billion IPO

Facebook filed for a $5 billion initial public offering (IPO) just after 5 p.m. on Feb. 1. The company said in documents filed with the Securities and Exchange Commission (SEC) that it will use the ticker symbol "FB" and detailed its offerings for advertisers and marketers.
 

AT&T CMO heralds targeted approach

Insurance marketers leverage targeted marketing

Despite rewards, some brands fail to send targeted emails

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Essential Guide

Call for submissions: Essential Guide to Database Marketing

Direct Marketing News is seeking submissions for the 2012 Essential Guide to Database Marketing, which will be published April 1.
 

The 2011 Essential Guide to Search Marketing

The 2011 Essential Guide to Search Marketing is now available for $19.95 as a pdf. Click above to download.
 

Opinion

Reevaluate your SEO and emerging data strategy

Jeannette Kocsis, SVP of digital marketing, The Agency Inside Harte-Hanks

Search engine optimization (SEO) veterans know that change happens.
 


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