Worldata Gains Ziff Davis' Controlled-Circ Files

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Ziff Davis will consolidate its list management under one roof next month as it awarded its controlled-circulation publications to Worldata/WebConnect, effective Aug. 15, the company announced yesterday. Wordata already manages Ziff Davis' paid circulation files.

The controlled-circulation files include eWeek, Baseline, CIO Insight, Inter@active Week and Smart Partner. The lists include postal, e-mail and database lists.

Those will join the paid circulation files, including PC Magazine, Electronic Gaming Monthly and Family PC.

"We will be providing new online tools for both the list brokerage and direct marketing communities so that online counts, job tracking of orders and online selection of databases will be available on all Ziff Davis properties," said Jay Schwedelson, corporate vice president of Worldata, Boca Raton, FL.

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