Walter Karl Scores Test Prep Files

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Walter Karl, Pearl River, NY, a Donnelley Marketing and infoUSA company, said yesterday that it was named list manager for three test preparation buyer and inquirer files from Kaplan.


The Kaplan Test Prep Master File has 1.6 million inquirers and active buyers of test preparation courses and materials from Kaplan. The file is 55 percent female with an average household income of $95,000 and an average unit of sale of $900.


The Kaplan Test Prep College and Young Professionals file has 1.1 million names, and the Kaplan Test Prep Teens File has 479,300 names.


Selects on these files include recency, gender, geography, level of education and course. Base prices are $95/M.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
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