Walter Karl Says 'I Do' to Bridal File

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Walter Karl, Pearl River, NY, an infoUSA and Donnelley Marketing company, said yesterday that it was awarded management of the Brides-to-Be Master File.

The master file totals 2.1 million unduplicated requesters of information from the following catalogs: Ann's Wedding Invitation & Accessories, Canopy Street Print-Your-Own Invitations and Cards for any Occasion, Creations by Elaine, Destination Romance, Evangel, Invitations by Dawn Wedding, Jamie Lee Bridal Registry, Jean M, Now & Forever, Precious Collections, Rexcraft, Seasons of Love, Seal N Send, Wedding Country, Willow Tree Lane, and Wedding Traditions.

The file is 99 percent female with an age range of 20-35 and average income of $45,000. Selections include recency, wedding dates, e-mail addresses, phone numbers, catalog title and source. The base price is $95/M.

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