Walter Karl Offers Car Shopper File

Walter Karl, a Donnelley Marketing Company, Pearl River, NY, yesterday announced its appointment as list manager for the postal address list of 500,000 prospective car buyers.

The Web site lets consumers comparison-shop for new and used automobiles by the make and model.

The file is 56 percent male with an average age range of 30-45 and average income of $66,000-plus. Selections include geography, recency, age, gender, make of car, model of car and enhanced selects such as presence of children and lifestyles.

Base price on these names is $85/M.
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