Walter Karl Gets Business Catalog Buyers

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Walter Karl, Pearl River, NY, a division of Donnelley Marketing said yesterday that it was named list manager for the Business Catalog Buyers Powerbase, a database of business-to-business product buyer files.

The Business Catalog Buyers Powerbase has more than 651,300 last 12-month BTB buyers from the following catalog titles: Amsterdam Printing, Baldwin Cooke, Brookhollow, Corporate Holiday, Dental Idealbook, Drawing Board, Eimicke, Employee Compliance Service, ECS, G. Neil, Grayarc, GopromosGreenwoods, HR Direct, Kogle Cards, Paperdirect, Promo Direct, Resource One, Sales Guides, SA-SO Product Buyers, Stationery House, Superior Menu & Gift Certificates, Thayer Publishing, U.S. Diary and Union Pen.

The database is selectable by recency, geography, multibuyers, gender, product type, job title, industry, employee size, sales volume and contact name. It also has been enhanced with infoUSA firmographics. The base price is $120/M.

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