Walter Karl Debuts On-Page Ad Program for Cataloger

Walter Karl, Pearl River, NY, a Donnelley and infoUSA company, was named manager for the Ashro Lifestyle catalog on-page advertising program.

The program lets marketers advertise noncompetitive products on the pages of the catalog or as bind-ins. Only full-page ads will be accepted. Reach Pat Leone at 845/732-7064 or for pricing and specifications.

Ashro Lifestyle is an apparel, accessories and home dŽcor catalog targeting African-American women. Its buyers are 95 percent female with an average age of 47, average household income of $50,000 and average purchase of $145.

Aside from offers aimed at the African-American market, Walter Karl suggests these programs for health/beauty products, financial, book, music, video, publishing, collectibles, fundraising, travel and apparel offers.

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: