Walter Karl Debuts LiveCareer File

Walter Karl, Pearl River, NY, a division of Donnelley Marketing, said that it was named list manager for the new-to-market file from LiveCareer.

The LiveCareer file has 1 million names of people who registered online to take a test to identify career interests and training needed for a career move.

The file is 60 percent female with an age range of 17-37 and an average income of $35,000. It offers selects including recency, gender, geography, date of birth, registrants, completers, program interest, education, e-mail and telephone number. The base price is $105/M.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

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