Walter Karl Creates Ethnic Consumer E-Mail Database

Share this content:
Walter Karl, a Donnelley Marketing Co., Pearl River, NY, announced the debut yesterday of its Walter Karl Interactive Ultimate Ethnic E-Mail Database of 3.6 million permission-based e-mail addresses by ethnicity.

The firm's interactive division created the file by enhancing the Walter Karl master file of consumers with ethnic data. It contains more than 1.1 million African-American names, 1.4 million Hispanic names and 1 million Asian names as well as other ethnicities.

The file is also selectable by age, income, gender, homeowner, interest categories, credit cardholder and geography. Base price is $100/M.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

Loading links....

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: