VIVmag taps head of brand marketing

Share this content:

VIVmag, an all-digital luxury lifestyle magazine for women, announced it has hired Adrienne Wallace as VP of brand marketing, a newly created position.

Wallace said her goal is to build out the magazine's multiplatform publishing approach, with a particular emphasis on mobile. She said her role was created to cater specifically to the iPad content application.

“I don't think I could have started this job before April. [You] always need to market, but with the advent of mobile devices, it's the perfect time to be branding and marketing this title,” she said.

In terms of a change of direction for the magazine, Wallace said her position demonstrates a desire to “have a dialogue, rather than a monologue, because it's digital and that really means interactivity.”

VIVmag is ‘all digital all the time.' It's really about the devices. In order to engage an affluent woman — or woman we are trying to attract as a reader — we're targeting someone who uses these mobile devices. It's a big part of her lifestyle — the way she stays connected,” said Wallace.

Previously, Wallace was simultaneously CEO of Girls, Inc., a woman's nonprofit and EVP of Fairfield Media Consultancy. Prior to that, she spent six years overseeing strategic partnerships for several Time Inc. titles.

Loading links....

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: