U.S. Bancorp Mails Opt-Out Notices
Customers are directed to call a toll-free number to opt out. The privacy notices will be mailed once a year.
Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.